Last May I decided to start this blog as the key driver for my personal branding strategy. The idea was that, in order to attract attention, I would share my most valuable ideas and insights. My geeky side loves to teach and share, but my business side tries to prevent me from releasing potentially sensitive information that might give my competitors a leg up and negatively impact my business.
For years I had been part of that big group of SEOs and Internet marketers that enjoy great success, but don’t necessarily see the need to risk reducing their share of the pie. So in the spirit of the holidays I want to share what I’ve learned about sharing so far. If you are part of that tight-lipped group that think in the same way I did before, I want to tell you why you need to change and what is in it for you if you do. Read more