Customers often search based on their “symptoms” or pain points, rather than for a specific solution. Your potential customers have a need or a problem, but they don’t always know what the solution will be. You can be the “doctor” and supply them with the answer, gaining traffic and revenue.
In this tactic, we’ll be stealing rich (high-converting) keywords from AdWords and giving them to our poorly optimized product pages. Increasing your organic traffic will help you spend less on paid traffic.
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