In this tactic, we’ll be optimizing your images, videos, and PDFs for search engines. This will help your multimedia content perform better in image and video searches, which have less competition than general web searches. I’ll go over the best practices for multimedia SEO.
About Ricardo R. Reyes
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Entries by Ricardo R. Reyes
In this tactic, you’ll learn how to improve your ecommerce store navigation to make it more search engine friendly. Small changes to your navigation can drive significantly more organic search visitors and increase engagement. I’ll show you how to find opportunities to improve the SEO of your store navigation.
Duplicate content can be a major drain on your organic traffic. Your page reputation gets diluted by duplicates – and some pages may not even be indexed. We can consolidate duplicate content to boost rankings. I’ll show you how.
In ecommerce, every organic search result is a chance to attract a customer and make a sale. So in my highly-opinionated opinion, meta descriptions should be treated as ads.
Customers often search based on their “symptoms” or pain points, rather than for a specific solution. Your potential customers have a need or a problem, but they don’t always know what the solution will be. You can be the “doctor” and supply them with the answer, gaining traffic and revenue.
In this tactic, we’ll be stealing rich (high-converting) keywords from AdWords and giving them to our poorly optimized product pages. Increasing your organic traffic will help you spend less on paid traffic.
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