Entries by Ricardo R. Reyes

SEO Tactic #2: Pain Keywords vs Medicine Keywords

SEO Tactic #2: Pain keywords versus medicine keywords This is Part 2 of a 15-part series on how to efficiently optimize your ecommerce site for search engines and boost your organic traffic. In Part 1, I discussed “Robin Hood” keyword research – stealing from the rich (Adwords) and giving to the poor (poorly-optimized product pages). […]

SEO Tactic #1: Robin Hood Keyword Research

The first tip in our series on ecommerce SEO will help you lower your Adwords expenses while at the same time improving your organic traffic and revenue. But what’s SEO have to do with Robin Hood? In this tactic, we’ll be stealing rich (high-converting) keywords from Adwords and giving them to our poorly optimized product pages.