Entries by Hamlet Batista

Baiting and Beseeching — Obtaining the right mix of chasing links and getting them to chase you

In this blog, I’ve often spoken about different link-building strategies. Generally, we can break them down into two categories: chasing links vs. letting them chase you. Both methods have their pros and cons, and personally I’ve found that a mixed approach of link acquisition and link baiting is best. In this post I’m going to […]

How to Act Like an SEO Expert: Four mistakes to avoid when performing SEO experiments

In yesterday’s post I explained my creative process for uncovering new and interesting search marketing ideas. In this post I want to focus on the other critical element toward becoming an expert: endless experimentation. Of course testing must be done carefully to avoid arriving at the wrong conclusions, which will bring us to another of […]