I was recently interviewed by the nice guys at Distilled— if you are a regular reader of this blog and you haven’t read it yet, Tom asked some really interesting questions — and one of the things I briefly mentioned was that one of my hobbies is playing chess. I’ve been playing the game for about 2 years, and what I enjoy most about it is that it teaches me a lot about competition and strategy.
One of the reasons why I recommend doing competitive intelligence for SEO is that when you truly understand what makes others successful, you can find a shorter path to your own success. I only make great progress, both in SEO and in chess, when I am able to beat stronger players consistently.
Most intermediate chess books suggest that for every move you make, you develop a list in your head of candidate moves. Those are moves that you should explore by playing as many moves ahead in your mind as you can and evaluating the potential outcomes. Unfortunately, when you are starting out this is very difficult and time consuming. Chess experts do this instinctively and do it very fast, so it is usually easier and more interesting to study professional games and try to understand the reasoning behind each move. The idea is not to memorize the tactics, like many do, but to appreciate the strategies and the logical reasoning that led to them.
Again, there are far more ways to failure than there are to success. It is far more efficient to learn from the moves of proven winners than to try to experiment every possible move for yourself. Read more