Ecommerce SEO

SEO Tactic #4: Boost Rankings by Consolidating Duplicate Content

Duplicate content can be a major drain on your organic traffic. Your page reputation gets diluted by duplicates – and some pages may not even be indexed. We can consolidate duplicate content to boost rankings. I’ll show you how.

SEO Tactic #3: Treat Organic Search Snippets like Ads

In ecommerce, every organic search result is a chance to attract a customer and make a sale. So in my highly-opinionated opinion, meta descriptions should be treated as ads.

SEO Tactic #2: Pain Keywords vs Medicine Keywords

Customers often search based on their “symptoms” or pain points, rather than for a specific solution. Your potential customers have a need or a problem, but they don’t always know what the solution will be. You can be the “doctor” and supply them with the answer, gaining traffic and revenue.

SEO Tactic #1: Robin Hood Keyword Research

In this tactic, we’ll be stealing rich (high-converting) keywords from AdWords and giving them to our poorly optimized product pages. Increasing your organic traffic will help you spend less on paid traffic.