Ecommerce SEO

SEO Tactic #5: Make your store navigation search engine friendly

In this tactic, you’ll learn how to improve your ecommerce store navigation to make it more search engine friendly. Small changes to your navigation can drive significantly more organic search visitors and increase engagement. I’ll show you how to find opportunities to improve the SEO of your store navigation.

How We Reverted a Frustrating Negative SEO Downtrend in Six Weeks

What do you do when you’re losing organic traffic and you don’t know why? An SEO audit from an expert like Hamlet can help, but how do you know which changes are worth your time and resources?

In this post, I’ll walk you through a case study of an ecommerce site that went from a -12.8% traffic downtrend to growth in two months.

SEO Tactic #4: Boost Rankings by Consolidating Duplicate Content

Duplicate content can be a major drain on your organic traffic. Your page reputation gets diluted by duplicates – and some pages may not even be indexed. We can consolidate duplicate content to boost rankings. I’ll show you how.

SEO Tactic #3: Treat Organic Search Snippets like Ads

In ecommerce, every organic search result is a chance to attract a customer and make a sale. So in my highly-opinionated opinion, meta descriptions should be treated as ads.

SEO Tactic #2: Pain Keywords vs Medicine Keywords

Customers often search based on their “symptoms” or pain points, rather than for a specific solution. Your potential customers have a need or a problem, but they don’t always know what the solution will be. You can be the “doctor” and supply them with the answer, gaining traffic and revenue.

SEO Tactic #1: Robin Hood Keyword Research

In this tactic, we’ll be stealing rich (high-converting) keywords from AdWords and giving them to our poorly optimized product pages. Increasing your organic traffic will help you spend less on paid traffic.