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Book Summary: Sales Engagement by Medina, Altschuler, and Kosoglow

September 15, 2020

My name is Jason Levin and I am a Marketing Consultant for RankSense. I help our users achieve their goals with our technology and educational resources.  I am a big fan of business books, and enjoy sharing my findings with others.  Last month, I covered The Sales Acceleration Formula by Mark Roberge. In this article,...

A Tribute to Sphinn

September 19, 2007

While I don’t participate on Sphinn as much as I should, it’s an awesome site. I have already discovered some really useful blogs I was not aware of previously, and recently the author of one of them tagged me. Sebastian, like me and many of my readers, enjoys the deeply technical stuff. I highly recommend...

SEO can be automated!

September 18, 2007

… partially Loren Baker has asked a thought-provoking question: “Can SEO be automated?” Coincidentally he asks the question just a day after we released a product at TechCrunch40 with just such a goal. It seems that the folks at Commerce360 are working to build a product similar to our RankSense. There is a fundamental difference...

Success is about not giving up

September 15, 2007

One of the most important lessons in life I learned in college. My grades were high enough to qualify for honors, but I was too confident in my abilities at times. I did not study much and even failed one of my classes, which incidentally disqualified me automatically from graduating with honors. I remember how...

Why you should target the most competitive keywords

September 10, 2007

Everybody writing about SEO will tell you that it is not a good idea to optimize your site for the most popular keywords in your niche. What are your chances of success if you tried to rank for “internet marketing, where there are about half a million websites ranking for that term and most likely...

Success Means Security: How to protect your most profitable web sites from distributed denial of service attacks (an open source approach)

September 04, 2007

One of the side effects of success is that you need to worry about security. You see how celebrities have to walk around with bodyguards, their homes have state of the art alarm systems, and the paparazzi is still always looking for a chink in their armor. The same thing happens online. The more successful...

A Never-ending Battle — Protecting your content from CGI hijackers

September 03, 2007

In computer security we have several ongoing battles: the virus/spyware writers vs. the antivirus vendors, the spammers vs. the anti-spam vendors, the hackers vs. the security experts. Add to that list the search engine marketers vs. the CGI hijackers. Dan Thies, the undisputed keyword research master, used his influence in the search engine marketing industry...

Advanced Cloaking Technique: How to feed password-protected content to search engine spiders

September 03, 2007

No doubt that at some point you have done a search in Google, clicked on an attractive result, and come up with a frightening wall—the article or page in question requires a subscription! 😉 As a user, we all find this annoying, and the last thing we want to do is get a new name...

Keepers and Sneezers: Two signals of branding success

August 31, 2007

The power of branding I talked about defensible traffic in my previous post, but ultimately all your traffic sources can disappear, leaving you only with the visitors that remember your site, the ones that do not need to follow a link or click on a Google Ad. For me, those visitors are an excellent measure...

Flip This Web site: How to make money others are missing

August 26, 2007

Have you seen A&E's TV show Flip This House? The idea is to buy old houses for affordable prices, remodel them, and sell them for a nice profit. In another post I recommended buying established web sites as an excellent link-building tactic. I actually mentioned that this is a practice for big leaguers because web...

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seoClarity acquires RankSense

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