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Book Summary: Sales Engagement by Medina, Altschuler, and Kosoglow

September 15, 2020

My name is Jason Levin and I am a Marketing Consultant for RankSense. I help our users achieve their goals with our technology and educational resources.  I am a big fan of business books, and enjoy sharing my findings with others.  Last month, I covered The Sales Acceleration Formula by Mark Roberge. In this article,...

An Open Invitation: Conversions don't start on the landing page

August 26, 2007

Some old friends found my blog and asked me a few novice questions personally. I realized that I have not talked much about traffic monetization strategies. There are excellent blogs out there that give solid advice on how to make money online. As has been my practice so far, I will not water what is...

Long tail vs fat head optimization strategies – Part 3

August 23, 2007

This is the final post in the long tail vs fat head optimization strategies series. The focus of this post is to expand on the optimization strategy for highly competitive keywords. We are going to leverage our insights from the link analysis explained in Part 2 to build better and smarter links. The purpose of...

Long tail vs fat head optimization strategies – Part 2

August 22, 2007

In my previous post, I explored how to assess the competitive level of your keywords and I shared my strategy for optimizing non-competitive keywords. As promised, here is my strategy for optimizing highly competitive ones. As this is a rather dense topic I will split it in two. This post will explain how to use...

Long tail vs fat head optimization strategies – Part 1

August 15, 2007

Optimizing for highly competitive keywords requires a completely different strategy than optimizing for non-competitive ones. First, let’s clarify a few points. When I talk about long tail or fat head keywords, I am talking in relation to the search demand for those particular keywords. I am not talking about the offer (the number of sites...

Lessons from Childhood: How to search for things that are hard to find

August 15, 2007

In my teen years in the Dominican Republic, I used to play a game my friends called playball. The game followed more or less the same rules of baseball; we setup bases, hit the ball and ran to score. The main difference was that we played in the middle of the street and we used...

Adolescent Search Engines: They are growing up so fast!

August 15, 2007

Search engines are just like teenagers. Don’t believe me? Consider this analogy. Let's say you have a teenage kid with a handful of friends. He knows them very well and even remembers their phone numbers by heart. He’s bright and it doesn’t take him long to become very popular at school. Now, he has dozens...

Grade School Blogger: Seeking attention through controversy

August 11, 2007

For marketers, branding is an easy concept. For me, as a technical guy, it took me a while to get it. The more people aware that you or your product exists, the better the chance that they will buy from you. Simple, right? But how do you get people to notice you in the first...

Google brings back the Search API … Sort of

August 09, 2007

I found an interesting bit of information that has been missed by most of the SEO community. As quietly as Google dropped the Google Search API at the end of last year, they decided to bring it back—but only to the research community. It’s now called the University Research Program for Search and brings with...

The Truth About Sitelinks: Site structure is splendid, it seems

August 09, 2007

There has been a heated debate on Sphinn about a controversial post by Rand Fishkin of Seomoz. There is a lot to learn from that discussion, but instead of focusing on the debate, I want to talk about something that keeps coming up: Google's Sitelinks. Google doesn't provide a lot of information, but this is...

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