Getting solid rankings is a lot of work, and properly organizing keywords and landing pages is no trivial task either. Why not make the most out of it once you have started getting the traffic? After beginning a successful PPC or SEO campaign, it’s time to maximize the returns from it.
There are a lot of metrics that search marketers can track, but these are the three that deliver 80% of my results: Bounce Rate, Conversion Rate, and Return on Investment (ROI). Read more