Page reputation is important for all pages that you want to be crawled, indexed, and ranked often. This reputation is increased every time the page receives an external link from a reputable site. As these links can be broken by a page migration (stale content), or the page can exist in duplicates (duplicate content), it is easy for a page to lose its reputation due to stale or duplicate content.

Creating high quality content and getting external links to your site is not an easy process. It requires time, effort and very likely, talented people. When you lose those links, not only does all that time and effort feels wasted, but your website also has lower reputation, meaning it will get crawled, indexed and ranked much less often.

Reclaiming this reputation is considered a difficult process that must be done manually. However, due to its technical nature, our automated software is able to perform these corrections automatically, with minimal human interaction, effectively reclaiming lost reputation easily.

Inside you’ll find:

  • Executive Summary
  • Introduction – What is Page Reputation
  • Link Building
  • Why is Page Reputation Important
  • Page Reputation Problems (and Solutions)
  • Conclusion