Similar to a sales pipeline, an SEO pipeline depicts all of the stages and opportunities your website has in closing sales and creating revenue. As Google’s search process consists of first crawling and indexing, and then ranking your website, our SEO pipeline includes these important stages to enable the best possible outcome for your sales. We also keep in mind the important stage of the SEO process that happens after ranking – search presentation.
You will be surprised to learn which one of these stages has the most revenue trapped, and how simple it can be to access all of the potential revenue.
We have a way to clearly illustrate how much potential opportunity there is in each stage of the pipeline, and how to access these opportunities.
To learn more about our brand new way of estimating SEO revenue, please, download this white paper.
Inside, you’ll find:
- Executive Summary
- Intro: Current Situation
- Problems in Current Practices
- Implication: Costs
- Case Study
- Conclusion: Value Proposition
Page reputation is important for all pages that you want to be crawled, indexed, and ranked often. This reputation is increased every time the page receives an external link from a reputable site. As these links can be broken by a page migration (stale content), or the page can exist in duplicates (duplicate content), it is easy for a page to lose its reputation due to stale or duplicate content.
Creating high quality content and getting external links to your site is not an easy process. It requires time, effort and very likely, talented people. When you lose those links, not only does all that time and effort feels wasted, but your website also has lower reputation, meaning it will get crawled, indexed and ranked much less often.
Reclaiming this reputation is considered a difficult process that must be done manually. However, due to its technical nature, our automated software is able to perform these corrections automatically, with minimal human interaction, effectively reclaiming lost reputation easily.
Inside you’ll find:
- Executive Summary
- Introduction – What is Page Reputation
- Link Building
- Why is Page Reputation Important
- Page Reputation Problems (and Solutions)
Use the Website Migration Checklist to make sure your website migration goes smoothly. The checklist covers the following categories:
- General Recommendations
- Migration with NO URL changes
- Migration with URL changes
all of the subcategories, and the documentation you need for a successful move.
Feel free to download the document and good luck with your website migration!