Introducing RankSense 2.5
 A simple and powerful search engine optimization software suite with more than 12 highly integrated tools that make the whole mind-numbing process feel like a walk in the park. No pointless website submissions or risky doorway page generation tools - just genuine and strictly useful SEO.
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RankSense is a revolutionary system that makes it easier than ever before to increase the quantity and quality of your natural search traffic.
Our easy-to-use software is designed to help you attract more qualified visitors by identifying hidden search profit opportunities such as:
- the most relevant and profitable keywords for your online business—(i.e. those keywords that result in your customers taking action-orders, signups, memberships, downloads, etc.)
- high-quality link sources that will help boost your site to the top of the rankings
- easy to remove search engine road blocks that prevent your content pages from being fully indexed
- … and a whole lot more!
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Do you want to RANK #1 in the search engines or TONS of high-quality search traffic which converts into new customers?
"If you manage to rank for your most coveted terms, but those terms do not send the amount of traffic you expect or even worse they do not result in new customers (or any other tangible goal you are seeking), what good is that going to do for your business? Branding traffic (traffic that doesn’t take action) has its indirect benefits, but if you are a small business and have a limited budget, you need all your advertising efforts to translate into cold hard cash. When you carefully research, identify, target and rank for the keywords that are most likely to help you reach your goals, you are moving in the right direction."
 Hamlet Batista
Respected SEM expert and the creator of RankSense
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'Hamlet Batista, president and CEO of NEMediaSoft, wants to change your content. He wants to change it so much that he can't wait to get his search team cracking on it. It's his bread and butter. And like any SEO outfit, he claims he can get your site optimized and ranking rapidly. But he also has a passion for words. He wants to respect your content – the carefully crafted articles, summaries and reviews you painstakingly labor over. "You have to write the content for the user," he says. "If they don't like it, they are going to leave."
 Eric Reyes
Senior Editor Revenue Magazine / RevenueToday.Com
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| July 04, 2009 |
Dear business builder,
My name is Hamlet Batista and I’ve been doing successful search engine marketing for several years. In fact, I built my company and product from the profits I made by ranking my own sites and promoting other people’s products through affiliate marketing.
One of the most important lessons in business (and life) I’ve learned is that we can manage to get more of almost everything (money, friends, education, etc.) but we can’t get more time. Time is something that is finite, but we can conserve it by managing our time wisely. This is why I like to work with complex things that have real and tangible benefits and look for ways to make them far more simple. Search engine optimization is just one of these complex things that can be made simpler using the right tools.
In that sense, I want to share with you my simplified view of the search engine optimization process. There are a lot more activities involved in the process, but I think I captured the most essential ones.
“I’ve noticed that Hamlet tends to write two types of articles. First, Hamlet writes about the big picture about search engines, to help you put search engine optimization into business context. He takes the time to tie a search issue back to the business implications. Plus, he offers a perspective that is so simple yet powerful, you wonder why you never thought of it that way - for instance, this article about why quality always wins out in Google. It should be required reading for everyone with a website or blog. Second, Hamlet writes pieces for technical SEOs that take a deep analytic dive into search engine issues.”
 Anita Campbell
Small Business Trends Editor in Chief, Radio Host and Respected Speaker / SmallBizTrends.Com
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There are three fundamentals ways to increase the quantity and quality of your natural search traffic realistically. The problem is that few business owners have the time or energy to invest hours in these time-intensive and repetitive tasks that are absolutely necessary to successful search engine optimization.
RankSense was designed to drastically reduce the time it takes to complete the following: |
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 Uncovering and ranking high for the most profitable keywords for your business
If I had to define the most important element of successful search engine optimization, I’d say that it’s targeting the right keywords. As a business person, you have specific goals for your business and usually those goals are tangible results that can help you grow, like getting new prospects or customers. Selecting the right keywords is similar to selecting the right location for a physical retail store. The foot traffic and potential customers will depend greatly on the owner’s ability to select a place visited by a lot of people that fit the target demographic. Choose the wrong place and the business falls flat compared with the exact same business in a better location. In a similar fashion, the keywords you select must be based on:
- the probability of people actually typing in those keywords frequently enough to find what you have to offer
- how likely they are to take action on your site
- how many competing offers you might face that might make your offer less attractive.
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RankSense can help you identify the right keywords in the following ways:
- First, you can define a conversion goal for your website project; let’s say that it’s the “thank you” customers see after they’ve placed an order with you.
- Second, you can use RankSense’s Discover Rankings tool to identify quickly and effortlessly all the keywords (traffic and search positions) that are driving search traffic to your site, and the conversions that are resulting from those keywords.
Without spending a lot of time, RankSense can help you quickly identify your most profitable keywords and determine whether they are ranking at the top or not. Moving higher in the rankings is important because the traffic from a keyword increases drastically as it moves higher in the rankings.
"My favorite feature is the Keyword Appraisals section. After adding keywords to the basket (which was an interesting and useful process to begin with), I am taken to a screen that helps me measure which keywords are most likely to drive visitors to my site with a reasonable amount of effort. Knowing this, I can then judge which keywords to target first."
 Donna D. Fontenot
Respected SEO Expert and Blogger / Seo-Scoop.Com
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In addition to identifying your best current keywords and their corresponding rankings, RankSense can help you research new keywords that you did not consider when you initially wrote your content. These suggested keywords represent additional “virtual locations” that can help you generate more qualified visitors, prospects and customers. RankSense identifies new keywords by collecting research information directly from the top search engines.
You can gather a lot of useful information about keywords, including the number of searches, potential clicks, the value of the visitor (PPC bid cost) and number of organic competitors. But more importantly, RankSense includes a proprietary compound metric we call Opportunity that takes advantage of some powerful concepts from expensive Decision Support Systems. Opportunity is not a fixed formula (like the popular Keyword Effectiveness Index), but instead it is based on your own company’s specific goals. You can give more or less weight to different elements (traffic, competitors, visitor value, etc.) to find the keywords that will deliver what your company needs.
For example, let’s say that your goal is to find niche keywords with high demand, low competition and high profitability. You would give high weight to demand and profitability, and low weight to competition. However, if your website primarily sells advertising, you would probably care more about the amount of traffic you receive and thus give more weight to demand versus profitability or competition.
"It is an understatement to say that this piece of software shaves hours off my daily work schedule. I can now take on more projects than before because a lot of time-consuming chores are done for me in the blink of an eye. It also means I can complete critical site analysis quickly and accurately in order to impress clients with my initial response to their queries."
 Patricia Skinner
Professional SEO Copywriter / MarketMou.Com
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 Survival Tip - Did you know that most people doing search marketing often miss a HUGE opportunity when they go after the most obvious keywords and ignore the fact that searchers express their problems depending on their state of awareness? When most people search, they are typically looking for a solution to their problem. They don't necessarily know what the solution may be, but they are fully aware of the problem and the symptoms they are experiencing. For example, a searcher with a bad credit history may search for "my credit is terrible", instead of "credit repair". While "credit repair" may seem like the most obvious keyword choice for a company selling credit repair services, targeting this keyword alone would ignore those searchers that don’t realize or know that credit repair services exist and how they can help them resolve their problem. To avoid missing this significant search marketing opportunity, think of your customer’s problems instead of the solution and look for keywords that describe the problem. |
Our keyword process also helps you organize thematically-related keywords into groups so that you can send your visitors to the right landing pages. Once you group keywords based on the intention of the visitor, your optimization efforts are going to be more successful. Most people want to find exactly what they are looking for right now, and it’s your job to give them what they want immediately. So if you are planning to target additional keywords and your content does not satisfy those searches just yet, you’ll need to add additional content that does. RankSense won’t write the content for you, but it will help you quickly realize the steps you need to take to reach your goals.
After you identify your best keywords you still need to figure out how to rank for them. This is probably the most difficult and unpredictable aspect of search engine optimization. The problem is that search engines use complex ranking algorithms to determine the relevance of each page for every search term. More complicated still, the criteria they use is not only secret, but also changes very frequently.
Traditionally SEO experts, try to chase search engine algorithms in order to decipher all possible ranking factors and modify the content of their pages accordingly. But if you perform the same search at each one of the top search engines, they will come back with different results. Personally, I think that chasing algorithms is a losing battle. I prefer to use a technique I developed through years of experience performing successful SEO that I call Advanced SEO Intelligence. The concept is simple but the implications are tremendous. Instead of trying to decipher the search engines’ secret formulas, I prefer to study the top-ranking sites for my targeted keywords. Those sites already meet whatever criteria each search engine currently has. From my list of top ranking sites (usually 10), I look only for sites that consistently rank for those terms, the long-term winners, which I call the Web Authorities. This is to throw out sites that engage in black-hat techniques; while they rank highly for a very short period of time, you don’t want to model your optimization efforts after those sites because they’ll eventually be banned.
The idea is simple really. Look carefully at those top sites and learn how they placed the keywords in the content of the page and the text in the incoming links. The result is a clear strategic plan that you can use to match or beat your competitor’s organic traffic success. This is exactly what RankSense can do for you.
I’ve given you a lot of information here, enough that you could do this on your own—but it would require you to invest a significant amount of time first learning how, and then manually conducting the time-intensive analysis, research and tasks. Do you have that much time on your hands? My guess is that you’ll find using RankSense a whole lot more convenient and foolproof!
"Using RankSense, we studied how our chief competitors used the keywords, as well as where they were getting their links. We decided to optimize the text on our site to match what we had learned. The On-page editor made this easy. What’s left for us to do is some serious link building. Because our site offers visitors excellent content and recipes that they can’t get anywhere else, asking for links has not been too difficult. Link building does take time, however, and it’s something that RankSense has helped and made us more and more motivated to do."
 Benjamin Zadik
Professional Copywriter and Translator / iBabbleOn.Com
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 Identifying and acquiring as many of the high-quality links
as is necessary and possible
The second most important element in your search engine optimization success is getting many high quality links. This is the most challenging and time-consuming part of the search engine optimization process.
Did you know that search engines look at both the quality and quantity of links? This is important to understand because the easiest links you can typically get are usually the ones that least likely to help you-and some links could actually harm your position if the search engines associate them with spam. That is why I am not a huge fan of link exchanges.
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That might surprise you. You’ve probably heard that you need to exchange a lot of links in order to increase your Google PageRank and that link exchanges are the key to what some call “total search engine domination.” Be careful! While exchanging a few links with related sites is common business practice and won’t hurt your efforts in most cases, using automated software to send massive link exchange requests is risky. I know this for a fact, because we did this in the past for some of our sites and our rankings immediately tanked. There are far better and more productive ways to spend your time than submitting link exchange requests.
"Examples of link schemes can include: ... Excessive reciprocal links or excessive link exchanging ("Link to me and I'll link to you.") "
Google’s Quality Guidelines
Link Schemes
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What you need to do is to start acquiring links that will add long-term value to your site. One of the most powerful ways to build natural, high quality links to your site is by starting a blog and writing useful, relevant content on a regular basis. This is what I do with my SEO blog, and in a short amount of time I’ve been able to get thousands of links and visibility for my business. If you don’t like to write and/or don’t have the time, you can always hire an inexpensive but high-quality writer for less than 10 cents a word. (If quality is not a concern for you, you can get writers for a lot less than that, or use other inexpensive content development options as long as you do not duplicate texts or infringe on someone’s copyright.)
It is also a good idea to secure some of the easier but actually useful links, such as links from high-quality directories, press releases, content syndication, etc.
"Hamlet is a seriously smart guy who knows what he is talking about when it comes to the search engines' algorithms. His new software tool, RankSense, automates a lot of the boring bits of SEO and also provides great insights that can be hard to get. "
 Will Critchlow
Respected Search Marketing Expert and Blogger / Distilled.Co.Uk
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RankSense can help you cut down drastically on the time you need to research, find quality links and track your link-building efforts. First, with the help of RankSense you can determine the list of sites and pages that are linking to your competitor, the quality and diversity of the links, and the type of link sources providing the links.
Organizing your link building efforts in this way helps cut your time for several reasons:
When you know how to identify the highest quality links you can work to secure those first. This will help you increase your rankings a lot faster.
- 1. Links coming from the same site (or site owner) do not carry the same weight as links coming from completely unrelated sites on different hosting companies for example). That is why knowing how diverse the links are is important.
- 2. Identifying the type of links source (e.g. a blog, a social network site, a directory, etc.) is important because each link source type requires a completely different strategy to secure the links. For example, if you need to get a link from a major blog, what do you think will have a greater chance of success: pitching a high-quality guest post or just sending a link request?
RankSense also provides you with detailed instructions to the quantity, quality, diversity, etc. of the specific links you need to rank for your target terms. This information changes as you make progress in your link-building efforts.
"I like having all the SEO tools integrated into one program. Since doing SEO is in many respects, repetitive, this software makes tasks easily repeatable after you are setup and have completed your initial phases of SEO. "
 Sean A. Golliguer
Editor in Chief Search Engine Marketing Journal / Semj.Org
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Survival Tip - Let me share an useful SEO strategy tip. I personally like to aim for the most profitable and most popular terms for my particular niche, but I realize that in many cases I face way too much competition and it would take a lot of time to rank for those terms. In order to see results sooner rather than later, I start by focusing my efforts on the less competitive variations of my target keywords. The idea is to try to optimize for the low-hanging fruit first. Those less competitive variations are what are generally known in the industry as the long tail. You will start ranking faster and receiving qualified visitors right away. As you acquire more links, start shifting your optimization strategy to incorporate more competitive terms in your content, until you reach your targeted keywords. Find other highly profitable keywords to target and repeat the process!
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It is very important that you understand that, while you have an online business to make money, content producers-the ones that provide the links-do not generally link to commercial content. You need to complement your commercial content (product pages, company info, etc.) with high quality informational content. The higher the quality of the information you share, the more likely people are to link to it. That is why setting up a blog on your site makes everything so much easier. It will be much harder for you to acquire links if your site is chock full of bad and/or useless content.
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"RankSense is truly by a long, long shot the coolest and most awesome SEO tool I've ever had the pleasure to encounter and work with! Hamlet Batista has made a marvelous job of concatenating just about all conceivably essential SEO factors into one smart, easy-to-use and deceptively simple (but actually extremely powerful) interface. "
 Ralph Tegtmeier aka Fantomaster
world-Renowned SEO expert / Fantomaster.Com
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Removing all search engine roadblocks
The third critical element for successful SEO is making sure all your content gets properly indexed in the search engines. The more pages your site has, and especially the number of pages that actually get indexed by major search engines, the more “long tail” traffic you will get. A large portion of the searchers coming to your website will come from keywords that you did not purposely optimize for and that is great, because that is part of the search engine’s job. Each one of those searches add adds to your total traffic stats. In some cases people will find what they are looking for, and in some other cases they won’t. But knowing this gives you the opportunity to create more content that actually helps your visitors and encourages them to click further into your site and ultimately become your customer, subscriber, etc. The bottom line is that you need to create lots of content pages on a regular basis and make sure those pages are actually getting indexed.
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"RankSense is an amazing piece of software that takes the grunt work out of SEO. The program is extremely easy to use and is targeted towards webmasters and publishers who do not know all of the technicalities of SEO. The Smart Mode takes you through a step-by-step process and enables you to perform professional-grade SEO on your site on your own. Best of all, you learn as you go and the experience is priceless. I’m a professional agency SEO now but I wish I had this when I was first starting out."
 Gyutae Park
Professional Agency SEO / WinningTheWeb.Com
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RankSense can help you with this too, by helping you understand search engine robots activities on your site, isolating the specific pages they are not getting indexed and the type of problems the robots are experimenting.
For example, some pages might not be getting indexed because your content management system is not search engine friendly and is not using SFURLs (search engine friendly URLs). Or maybe your webmaster is inadvertently blocking the search engine robot access to important portions of your site using a file called robots.txt, or your web designer decided to use a fancy JavaScript menu and forgot to include text-only navigation so that search engine robots can fully crawl through your site. All these potential problems and a lot more can be spotted quickly and easily with RankSense. In addition to this , RankSense includes a powerful XML sitemap generator that can guarantee easy and prompt inclusion of all your pages, even those that may be deemed problematic.
Survival Tip - Search engines generally avoid indexing web pages that include a substantial amount of duplicate content. In some cases, some sites are penalized when a search engine determines that the site is attempting to unfairly boost its rankings.
What many website owners don't know is that even if all of their website’s pages are unique, some might still be seen as duplicate content due to variations in the URL conventions that refer to them. For example, you may link and receive links to your home page using different URL formats ("http://site.com", "http://www.site.com", "http://site.com/index.html", etc.) One would think that search engines should be able to detect and correct this type of thing, but unfortunately some things are not as simple as they may seem. In order to avoid losing sleep over something as trivial as this, ask your webmaster to install “"permanent redirect rules" on your web server so that URLs are "fixed on the fly". I share many more useful tips like this one (and a lot more) in our SEO Tips newsletter distributed on a weekly basis to RankSense customers.
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| SEO Fact — An SEO process and/or tool is as powerful and effective as the methodology behind it. |
In addition to helping you with the most critical and important aspects of SEO, RankSense also includes several convenient features designed to help make the process extremely simple and efficient. |
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All tools inside RankSense are highly integrated and don’t feel like separate tools (unless you are an advanced user and you switch to Classic Mode). They just feel like different steps in a single process.
For example, RankSense includes advanced search analytics that can help you track and measure your progress in reaching your specific, tangible and bottom-line goals. There are more than 80 professional reports that you can use to fine tune your strategy and tactics!
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"The fact is that most website owners don't have the time or knowledge to do all the work needed for great search rankings. RankSense helps to solve that problem. What used to take days, now takes hours and RankSense holds your hand through the whole process."
 Jeremy Luebke
Guest Writer Search Marketing Pilgrim / Xuru.Com
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In addition to this, all the activities inside the software can be automatically scheduled and performed at predetermined times thanks to RankSense’s built-in scheduler tool. There is no need to go through the whole process each week to track your progress or find new opportunities. RankSense will take care of that for you—and all your information is saved automatically so that every time you load the software your will be right back where you left off.
And, if you provide your website or blog information, RankSense will transparently pass the changes you make in the software interface directly to your website. You can also make changes locally first and verify them, but this is a really nice and convenient feature to have.
I could probably spend a few hundred pages more talking about the rest of the wonderful features and how much it can do for you, but I think you can figure them out on your own. I am confident that RankSense will exceed your expectations.
"While there are a ton of other services and tools that let you mine, manage, and monitor keywords, RankSense makes the whole process a walk in the park. The biggest philosophy behind RankSense is automation: simplifying what some compare to rocket science down to just a few mouse clicks. While Hamlet Batista throws a few unfamiliar concepts like opportunity, authority, quality, diversity, and importance, using RankSense often just involves clicking on the green “start” button. Want to dig up some keywords? Just hit the green button. Want to analyze a keyword’s potential ROI? Put your keyword in the keyword basket and ... you guessed it – hit the green button. RankSense even helps you map each keyword to a content page. About the only thing RankSense leaves on your plate is writing the actual articles."
 Halfdek
Professional SEO / Seo4Fun.Com
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| Get started with RankSense 2.5 today and start reaping the benefits of more quality traffic, and more sales |
"I knew right away that SEO was both his problem and his solution. Since the site is his labor of love and not for profit, the idea of hiring an expensive search engine marketing agency was out of the question. Instead, I suggested RankSense."
Benjamin Zadik
Professional Writer and Translator
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"I cannot recommend RankSense highly enough. It is worth twice the money Hamlet's charging, especially when you take into account all the hours you'll be saving on a weekly basis. And that's not to even mention the fact that your results can now be a lot more accurate than they might have been in the past."
 Patricia Skinner
SEO Copywriter
Try RankSense risk-free for three months! Yes, you read it right. For a limited time, you can use my software for 90 days without any obligation on your part. I am so confident you will see results that I am willing to bet you will want to continue using RankSense and spending your time and effort on the things that matter most. I sincerely believe your small investment will be returned many times back in additional time and money. When that happens, I only hope that you will help us spread the word by encouraging colleagues and business partners to try it.
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Learn about the surprise bonuses included in our offer!
Start using RankSense now! Don’t wait for your competitors to get a serious competitive advantage over you.
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Wishing you more time and profits.
President, NEMediaSoft.
The makers of RankSense
PS: In summary, successful search engine optimization is about developing useful content strategically by identifying and seizing three key search profit opportunities:
- Uncovering and ranking for the most relevant and profitable keywords for your business
- Identifying and acquiring lots of high quality link sources
- Finding and removing search engine roadblocks
Doing this the old fashioned way requires the investment of a significant amount of time, knowledge and money. Now, with the introduction of RankSense 2.5, advanced SEO is faster and easier to do, and more affordable than the traditional alternatives.
Don’t miss this opportunity. Increase your qualified search traffic. Try RankSense 2.5 today! |
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