In ecommerce, every organic search result is a chance to attract a customer and make a sale. So in my highly-opinionated opinion, meta descriptions should be treated as ads.
I believe that SEO success should take a few weeks, not six months or more. Unfortunately, that is the sad reality we live in now. Developing new content, building an audience around it, and waiting for Google to reward your efforts does take many months. But is that the only way to see SEO success?
Customers often search based on their “symptoms” or pain points, rather than for a specific solution. Your potential customers have a need or a problem, but they don’t always know what the solution will be. You can be the “doctor” and supply them with the answer, gaining traffic and revenue.
In this tactic, we’ll be stealing rich (high-converting) keywords from AdWords and giving them to our poorly optimized product pages. Increasing your organic traffic will help you spend less on paid traffic.
I recently read Aleyda’s excellent post about using Chrome Developer Tools for SEO, and as I’m also a big fan of DevTools, I am going to share my own use cases. Misplaced SEO tags If you are reviewing correct SEO tag implementations by only using View Source, or running an SEO spider, you might be […]
Introduction This step-by-step tutorial follows the How to Indicate Paginated Content in Magento tutorial and is designed to help developers and users optimize pagination using the view-all page in a Magento Ecommerce Platform category collection of products. Users usually prefer using a view-all page instead of browsing through a collection of pages. With the view-all […]
Introduction This step-by-step tutorial is designed to help developers and users indicate paginated content in the Magento Ecommerce Platform collection of products. Google search engine will be able to treat multiple pages of products as a single entity and understand that the pages are a logical sequence. Hence, the value of inbound links will not […]
Introduction This step-by-step tutorial is designed to help developers and users optimize use of canonical link meta tags in Magento Ecommerce Platform content pages, category pages, and product pages. Search engines such as Google, Bing, Yandex, and Yahoo! impose duplicate content penalties on websites, which may affect their ranking in search results. Canonical URLs help […]
I recently worked on an enterprise-level client’s non-SEO related project where the goal was to confirm or deny that their new product: 1) Was not doing anything that could be considered black hat. 2) Was providing any SEO benefit for their clients. The problems you face with projects like this is that Google doesn’t provide […]
Last December, while speaking at an affiliate convention in LA, I had the opportunity to share a panel with Dush Ramachandran, the vice president of sales, marketing, and business development for ClickBank. We talked about some of the challenges facing his organization. One of those challenges is the fact that after years of success, many […]
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