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The effective SEO blog

Our latest data-driven insights

Site Mergers and Rebranding Without Losing SEO Traffic

January 18, 2019

Similar to site migrations, site mergers and rebrandings are usually problematic for businesses. Whether it’s a large corporation or a burgeoning startup, changing urls without comprehensive redirects and missing migration steps can result in a dramatic drop-off in site traffic. That being said, the risks associated with traffic loss and the time it takes to...

Site Mergers and Rebranding Without Losing SEO Traffic

January 18, 2019

Similar to site migrations, site mergers and rebrandings are usually problematic for businesses. Whether it’s a large corporation or a burgeoning startup, changing urls without comprehensive redirects and missing migration steps can result in a dramatic drop-off in site traffic. That being said, the risks associated with traffic loss and the time it takes to...

When SEO is Not Enough to Grow Your Business

January 11, 2019

At RankSense, businesses come to us with SEO needs because they realize that search engine optimization is one of the best ways to increase visibility for their company and sales of their products. For many of our clients, that is the case and we are happy to help them grow. However, we have other clients...

SEO Tactic #7: AB Testing Your Organic Search Snippets

May 05, 2018

SEO Tactic #7: AB testing your Organic Search Snippets. AB Testing Your Organic Search Snippets Meta descriptions, the little snippets that show up when you Google something…what business really needs ‘em, right? Before you answer, let’s walk a moment in a hypothetical online shopper’s shoes… Summer’s around the corner, and let’s say that 2018 is...

Why We Guarantee a 15% Revenue Lift

October 06, 2017

Guarantees in SEO are practically non-existent, but we're able to guarantee 15% revenue lift to the clients we choose to work with. Find out how.

SEO Tactic #6: Optimize Media for Search Engines

September 06, 2017

In this tactic, we’ll be optimizing your images, videos, and PDFs for search engines. This will help your multimedia content perform better in image and video searches, which have less competition than general web searches. I’ll go over the best practices for multimedia SEO.

SEO Tactic #5: Make your store navigation search engine friendly

August 02, 2017

In this tactic, you’ll learn how to improve your ecommerce store navigation to make it more search engine friendly. Small changes to your navigation can drive significantly more organic search visitors and increase engagement. I’ll show you how to find opportunities to improve the SEO of your store navigation.

How We Reverted a Frustrating Negative SEO Downtrend in Six Weeks

July 26, 2017

What do you do when you’re losing organic traffic and you don’t know why? An SEO audit from an expert like Hamlet can help, but how do you know which changes are worth your time and resources? In this post, I’ll walk you through a case study of an ecommerce site that went from a -12.8% traffic downtrend to growth in two months.

How Our Free SEO Scan Works

June 19, 2017

Wondering what SEO issues your site has, and how much they're costing you? We offer a free SEO scan that can help answer those questions. We’ll scan your site for issues that have a negative impact on SEO. We’ll check up to 10,000 pages from your site and automatically send you a complete report explaining what issues were found and how to fix them.

Recap of IRCE 2017

June 11, 2017

We recently attended IRCE 2017, a huge ecommerce conference in Chicago. Read more!

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