The effective SEO blog

February 19, 2019

Cole-Parmer teamed up with RankSense to develop creative ways to improve their organic search snippets and ultimately boost conversion rates.

February 16, 2019

Last year, I made a major business decision for the company that cost us hundreds of thousands of dollars, countless hours of R&D, and innumerable lines of code. Instead of remaining on the Google Cloud platform where we’d spent years building and maintaining a robust reverse proxy network for our services, I decided to move...

January 18, 2019

Similar to site migrations, site mergers and rebrandings are usually problematic for businesses. Whether it’s a large corporation or a burgeoning startup, changing urls without comprehensive redirects and missing migration steps can result in a dramatic drop-off in site traffic. That being said, the risks associated with traffic loss and the time it takes to...

January 11, 2019

At RankSense, businesses come to us with SEO needs because they realize that search engine optimization is one of the best ways to increase visibility for their company and sales of their products. For many of our clients, that is the case and we are happy to help them grow. However, we have other clients...

May 05, 2018

SEO Tactic #7: AB testing your Organic Search Snippets. AB Testing Your Organic Search Snippets Meta descriptions, the little snippets that show up when you Google something…what business really needs ‘em, right? Before you answer, let’s walk a moment in a hypothetical online shopper’s shoes… Summer’s around the corner, and let’s say that 2018 is...

October 06, 2017

Guarantees in SEO are practically non-existent, but we're able to guarantee 15% revenue lift to the clients we choose to work with. Find out how.

September 06, 2017

In this tactic, we’ll be optimizing your images, videos, and PDFs for search engines. This will help your multimedia content perform better in image and video searches, which have less competition than general web searches. I’ll go over the best practices for multimedia SEO.

August 02, 2017

In this tactic, you’ll learn how to improve your ecommerce store navigation to make it more search engine friendly. Small changes to your navigation can drive significantly more organic search visitors and increase engagement. I’ll show you how to find opportunities to improve the SEO of your store navigation.

July 26, 2017

What do you do when you’re losing organic traffic and you don’t know why? An SEO audit from an expert like Hamlet can help, but how do you know which changes are worth your time and resources? In this post, I’ll walk you through a case study of an ecommerce site that went from a -12.8% traffic downtrend to growth in two months.