In this tactic, we’ll be optimizing your images, videos, and PDFs for search engines. This will help your multimedia content perform better in image and video searches, which have less competition than general web searches. I’ll go over the best practices for multimedia SEO.
In this tactic, you’ll learn how to improve your ecommerce store navigation to make it more search engine friendly. Small changes to your navigation can drive significantly more organic search visitors and increase engagement. I’ll show you how to find opportunities to improve the SEO of your store navigation.
What do you do when you’re losing organic traffic and you don’t know why? An SEO audit from an expert like Hamlet can help, but how do you know which changes are worth your time and resources?
In this post, I’ll walk you through a case study of an ecommerce site that went from a -12.8% traffic downtrend to growth in two months.
Wondering what SEO issues your site has, and how much they’re costing you? We offer a free SEO scan that can help answer those questions. We’ll scan your site for issues that have a negative impact on SEO. We’ll check up to 10,000 pages from your site and automatically send you a complete report explaining what issues were found and how to fix them.
Duplicate content can be a major drain on your organic traffic. Your page reputation gets diluted by duplicates – and some pages may not even be indexed. We can consolidate duplicate content to boost rankings. I’ll show you how.
In ecommerce, every organic search result is a chance to attract a customer and make a sale. So in my highly-opinionated opinion, meta descriptions should be treated as ads.
Customers often search based on their “symptoms” or pain points, rather than for a specific solution. Your potential customers have a need or a problem, but they don’t always know what the solution will be. You can be the “doctor” and supply them with the answer, gaining traffic and revenue.
In this tactic, we’ll be stealing rich (high-converting) keywords from AdWords and giving them to our poorly optimized product pages. Increasing your organic traffic will help you spend less on paid traffic.
I recently read Aleyda’s excellent post about using Chrome Developer Tools for SEO, and as I’m also a big fan of DevTools, I am going to share my own use cases. Misplaced SEO tags If you are reviewing correct SEO tag implementations by only using View Source, or running an SEO spider, you might be […]
Introduction This step-by-step tutorial follows the How to Indicate Paginated Content in Magento tutorial and is designed to help developers and users optimize pagination using the view-all page in a Magento Ecommerce Platform category collection of products. Users usually prefer using a view-all page instead of browsing through a collection of pages. With the view-all […]
Recent Comments