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The agile SEO blog

Our latest data-driven insights

Quality Over Quantity: The Value of Agile SEO to Increasing ROI

May 24, 2019

Editor’s Note: Línea Directa S.A.S is a leading fashion manufacturer in Colombia. Their main brands include: Pacifika, Carmel and Loguin. In July 2017, the company hired Andrea Ramírez as Digital Producer, where a key part of her responsibilities is the performance of the SEO channel. In collaboration with RankSense, Andrea has managed to implement successful...

Forecasting SEO Traffic When There is no Historical Data

June 17, 2019

Every company website is different, so SEO best practices must be evaluated on a case-by-case basis. Usually, clients come to us when there are clear SEO issues with an existing site that need to be addressed with our data-driven expertise. However, we recommend clients to seek out expert SEO advice before they even launch their...

Quality Over Quantity: The Value of Agile SEO to Increasing ROI

May 24, 2019

Editor’s Note: Línea Directa S.A.S is a leading fashion manufacturer in Colombia. Their main brands include: Pacifika, Carmel and Loguin. In July 2017, the company hired Andrea Ramírez as Digital Producer, where a key part of her responsibilities is the performance of the SEO channel. In collaboration with RankSense, Andrea has managed to implement successful...

Agile Collaboration: Learning and Growing Through our Long-Term SEO Partnership with RankSense

May 20, 2019

Editor’s Note: NewPig is a friendly and leading B2B manufacturer and supplier of all things leak and spill. In October 2016, the company promoted Colby Shoop as its first in-house SEO manager. In collaboration with RankSense, Colby has managed numerous innovation projects with measurable SEO results.   I’ve been with New Pig for twelve years,...

Empowering a New Generation of SEOs with Python

March 14, 2019

Over the past couple of months, I’ve begun to write articles about the practical application of Python and data science in an SEO context. Why? Because I realized that as a community, we spend a lot of our time trying to guess where pages will rank, our work takes forever to yield results, and sadly...

SEO and The Power of Collaborating with Creative Partners

February 19, 2019

Cole-Parmer teamed up with RankSense to develop creative ways to improve their organic search snippets and ultimately boost conversion rates.

Letting Go to Get Ahead: Trading Hard Business Decisions for Growth

February 16, 2019

Last year, I made a major business decision for the company that cost us hundreds of thousands of dollars, countless hours of R&D, and innumerable lines of code. Instead of remaining on the Google Cloud platform where we’d spent years building and maintaining a robust reverse proxy network for our services, I decided to move...

Site Mergers and Rebranding Without Losing SEO Traffic

January 18, 2019

Similar to site migrations, site mergers and rebrandings are usually problematic for businesses. Whether it’s a large corporation or a burgeoning startup, changing urls without comprehensive redirects and missing migration steps can result in a dramatic drop-off in site traffic. That being said, the risks associated with traffic loss and the time it takes to...

When SEO is Not Enough to Grow Your Business

January 11, 2019

At RankSense, businesses come to us with SEO needs because they realize that search engine optimization is one of the best ways to increase visibility for their company and sales of their products. For many of our clients, that is the case and we are happy to help them grow. However, we have other clients...

SEO Tactic #7: AB Testing Your Organic Search Snippets

May 05, 2018

SEO Tactic #7: AB testing your Organic Search Snippets. AB Testing Your Organic Search Snippets Meta descriptions, the little snippets that show up when you Google something…what business really needs ‘em, right? Before you answer, let’s walk a moment in a hypothetical online shopper’s shoes… Summer’s around the corner, and let’s say that 2018 is...

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