Prior to founding RankSense Inc, Hamlet co-invented Altruik’s Page Priority, an enterprise-level SEO software that pioneered automated resolution of site architecture issues. On average, clients experienced a double-digit increase in sales year over year from organic search and a patent was filed for this invention.
Hamlet’s story begins to the south: he was born and lived until 2010 in the beautiful tropical island of the Dominican Republic.
He completed his education in Telecommunications Engineering in 1996 and has experienced many facets of the industry. Over time he moved from work as a Windows C++ developer at a software outsourcing firm, to a Unix/Linux System Administrator position at a major international telecom, and finally to being IT Director of a small team of highly talented individuals at an online marketing firm. With no prior entrepreneurial experience and having no formal business training, he resigned from his job, and set out to start his own business.
As it happened, he was fortunate enough to run into one of the top online marketers who was still working for his previous employer. He wouldn’t say much, but what he did mention: pay-per-click, Viagra, and the almighty dollar, was enough to get Hamlet started.
Affiliate marketing was a concept he already knew well, at least from a programming standpoint. Hamlet had worked to create affiliate-tracking software using Java for a former employer, but he was not familiar with the idea from a business perspective. After reading Ken Envoy’s Affiliate Master Course, he had the information he needed to set the wheels in motion.
The plan was to start a software company. With Nemedia S.A., Hamlet Batista achieved just that: a 20+-person search engine marketing firm.
RankSense was originally a desktop software product for small business owners looking to simplify their SEO, and was granted a US patent a few years after the founding of the company. It went on to receive WebHost Magazine’s Editor’s Choice Award in December of 2008. The accomplishment did not go unnoticed. Shortly afterward, Altruik Inc helped Hamlet move to New York City to co-invent what was known as their Product Priority software. Altruik used the same software to provide big name clients like The Home Depot with an automated SEO solution for delivering optimal online sales. Altruik was later sold to SearchDex.
During this time, Hamlet has also been involved in a number of ongoing projects. He did technical reviews for the first and second editions of The Art of SEO, and Search Marketing Inc. He has spoken at several high profile conferences including the Search Marketing Expo, Affiliate Convention, IRCE, and Shop.org.
The massive gap between paid search and organic search budgets, and the frustrating amount of guesswork still dominant in the SEO industry motivated him to design, build, and launch RankSense SEO Automation platform. Our platform’s goal is to be a driver for more effective SEO and predictable results for retailer clients.
Having taken some heavy hits early on and learning from his mistakes, Hamlet realizes the importance of sharing his stories of success and failure with others. His aim is to help other young entrepreneurs gain confidence and build their dreams without taking unnecessary risks or having to make huge financial sacrifices. His blog has been his continued effort to give something back to the community that has been so good to him.