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Posts by Praneetha Potiny

How We Reverted a Frustrating Negative SEO Downtrend in Six Weeks

July 26, 2017

What do you do when you’re losing organic traffic and you don’t know why? An SEO audit from an expert like Hamlet can help, but how do you know which changes are worth your time and resources? In this post, I’ll walk you through a case study of an ecommerce site that went from a -12.8% traffic downtrend to growth in two months.

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What do you do when you’re losing organic traffic and you don’t know why?

Site Mergers and Rebranding Without Losing SEO Traffic

Similar to site migrations, site mergers and rebrandings are usually problematic for businesses. Whether it’s a large corporation or a burgeoning startup, changing urls without comprehensive redirects and missing migration steps can result in a dramatic drop-off in site traffic. That being said, the risks associated with traffic loss and the time it takes to...

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When SEO is Not Enough to Grow Your Business

At RankSense, businesses come to us with SEO needs because they realize that search engine optimization is one of the best ways to increase visibility for their company and sales of their products. For many of our clients, that is the case and we are happy to help them grow. However, we have other clients...

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SEO Tactic #7: AB Testing Your Organic Search Snippets

SEO Tactic #7: AB testing your Organic Search Snippets. AB Testing Your Organic Search Snippets Meta descriptions, the little snippets that show up when you Google something…what business really needs ‘em, right? Before you answer, let’s walk a moment in a hypothetical online shopper’s shoes… Summer’s around the corner, and let’s say that 2018 is...

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