Posts by Praneetha Potiny

How We Reverted a Frustrating Negative SEO Downtrend in Six Weeks

July 26, 2017

What do you do when you’re losing organic traffic and you don’t know why? An SEO audit from an expert like Hamlet can help, but how do you know which changes are worth your time and resources? In this post, I’ll walk you through a case study of an ecommerce site that went from a -12.8% traffic downtrend to growth in two months.

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What do you do when you’re losing organic traffic and you don’t know why?

Scaling Keyword Research to Find Content Gaps

A recent report published by Moz’s Peter Meyers asked the telling question, “How Low Can #1 Go?”  Organic blue links have continued to be pushed further and further down the SERP. In the article above, a search for “lollipops” displayed the following result.  Looks like bad news for SEOs.  But let’s look at the glass...

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Doing More with Less: Automated, High-Quality Content Generation

How many times have you been writing in a Google Doc or in Gmail and Google automatically completes your sentence? These surprisingly accurate suggestions are already leveraging AI and automation into your SEO work without you even realizing it. This advanced capability is freely available and accessible. For example, Write with Transformer is a tool that...

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