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Posts by Ricardo R. Reyes

SEO Tactic #6: Optimize Media for Search Engines

September 06, 2017

In this tactic, we’ll be optimizing your images, videos, and PDFs for search engines. This will help your multimedia content perform better in image and video searches, which have less competition than general web searches. I’ll go over the best practices for multimedia SEO.

SEO Tactic #5: Make your store navigation search engine friendly

August 02, 2017

In this tactic, you’ll learn how to improve your ecommerce store navigation to make it more search engine friendly. Small changes to your navigation can drive significantly more organic search visitors and increase engagement. I’ll show you how to find opportunities to improve the SEO of your store navigation.

SEO Tactic #4: Boost Rankings by Consolidating Duplicate Content

May 23, 2017

Duplicate content can be a major drain on your organic traffic. Your page reputation gets diluted by duplicates - and some pages may not even be indexed. We can consolidate duplicate content to boost rankings. I'll show you how.

SEO Tactic #3: Treat Organic Search Snippets like Ads

May 05, 2017

In ecommerce, every organic search result is a chance to attract a customer and make a sale. So in my highly-opinionated opinion, meta descriptions should be treated as ads.

SEO Tactic #2: Pain Keywords vs Medicine Keywords

April 20, 2017

Customers often search based on their "symptoms" or pain points, rather than for a specific solution. Your potential customers have a need or a problem, but they don't always know what the solution will be. You can be the "doctor" and supply them with the answer, gaining traffic and revenue.

SEO Tactic #1: Robin Hood Keyword Research

April 13, 2017

In this tactic, we'll be stealing rich (high-converting) keywords from AdWords and giving them to our poorly optimized product pages. Increasing your organic traffic will help you spend less on paid traffic.

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Empowering a New Generation of SEOs with Python

Over the past couple of months, I’ve begun to write articles about the practical application of Python and data science in an SEO context. Why? Because I realized that as a community, we spend a lot of our time trying to guess where pages will rank, our work takes forever to yield results, and sadly...

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Letting Go to Get Ahead: Trading Hard Business Decisions for Growth

Last year, I made a major business decision for the company that cost us hundreds of thousands of dollars, countless hours of R&D, and innumerable lines of code. Instead of remaining on the Google Cloud platform where we’d spent years building and maintaining a robust reverse proxy network for our services, I decided to move...

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