Posts by Victor Yacaman

How a Bold Switch From Akamai to Cloudflare and RankSense Led to Gains in Page Speed and SEO Traffic

July 05, 2019

Editor’s Note: Leonisa is the leading lingerie manufacturer in Latin America with a global distribution network in 17 countries, including Europe and the Americas. In July 2009, the company hired Victor Yacaman as Ecommerce Director, and a key part of his responsibilities is the performance of the SEO channel. In collaboration with RankSense, Victor has...

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Forecasting SEO Traffic When There is no Historical Data

Every company website is different, so SEO best practices must be evaluated on a case-by-case basis. Usually, clients come to us when there are clear SEO issues with an existing site that need to be addressed with our data-driven expertise. However, we recommend clients to seek out expert SEO advice before they even launch their...

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Quality Over Quantity: The Value of Agile SEO to Increasing ROI

Editor’s Note: Línea Directa S.A.S is a leading fashion manufacturer in Colombia. Their main brands include: Pacifika, Carmel and Loguin. In July 2017, the company hired Andrea Ramírez as Digital Producer, where a key part of her responsibilities is the performance of the SEO channel. In collaboration with RankSense, Andrea has managed to implement successful...

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