Recap of IRCE 2017

Right on the heels of Pioneers in Vienna, we attended IRCE in Chicago! The Internet Retailer Conference & Exhibition is a world-class ecommerce conference and trade show, featuring expert speakers and workshops alongside an array of ecommerce exhibitors.

IRCE 2017 expo hall

From service providers to agencies to technology solutions, the expo featured 600 different vendors in the ecommerce industry. We were pleased to be able to meet with so many ecommerce companies all in one place. At our booth, we offered our free SEO scan and demoed our software to attendees:

Hamlet at IRCE booth

Hamlet explains life, the universe and everything to a passerby

One thing that we learned from IRCE was how important it is to start a conversation with attendees, rather than just try to scan their badge to get their email address. As we walked the expo floor, we saw many companies taking the latter tactic, but our goal was deeper than just building an email list of people who may or may not want to hear from us. By engaging an attendee in a conversation, we could learn their SEO goals and see if we would be a good fit for their needs. Only then would we worry about getting their email address. Of course, we were also offering value by running a free SEO scan of their site.

Booth selfie with Marina and Hamlet!

Thanks to the IRCE staff for organizing this event!