MoreBeer Case Study

“MoreBeer’s downtrend was reverted within six weeks of implementing RankSense”

CHALLENGE

Enjoy full control of the changes to your site or turn Auto Pilot on and let RankSense do the heavy lifting

SOLUTION

Enjoy full control of the changes to your site or turn Auto Pilot on and let RankSense do the heavy lifting

RESULTS

Their traffic was up +21.8% YOY, and it has been holding at +20-22%

21.8%TRAFFIC INCREASE

32%REVENUE INCREASE

BREWING EQUIPMENT AND INGREDIENTS
ABOUT MOREBEER!

We help people brew their own beer with high-quality ingredients and equipment

MoreBeer! was started in a backyard shed in California, helping people brew their own beer with high-quality ingredients and equipment. Soon after opening their first warehouse in 1998, they entered the budding world of ecommerce so they could ship their products all over the US. They continued to expand over the next 17 years, opening more retail locations and entering into the

THE CHALLENGE

“We were experiencing a downtrend in organic traffic”

However, the shift from a catalog model to an ecommerce model has not been entirely smooth. MoreBeer started to struggle to compete in search results with companies selling lower-quality homebrew supplies for higher prices. By 2016, they were experiencing a downtrend in organic traffic of -12.8% YOY.

-12.8ORGANIC TRAFFIC YOY

However, the shift from a catalog model to an ecommerce model has not been entirely smooth.

“We kept putting more energy into getting SEO audits done to understand why we started to lose positions to smaller, newer companies, but we kept losing ground. We kept trying to implement SEO audit recommendations, but our programmers couldn’t go fast enough.

Chris Graham

President of MoreFlavor

The Results

Our downtrend was reverted within six

MoreBeer’s downtrend was reverted within six weeks of implementing RankSense. After another two weeks, their traffic was up +21.8% YOY, and it has been holding at +20-22% since then.

MoreBeer’s downtrend was reverted within six weeks of implementing RankSense. After another two weeks, their traffic was up +21.8% YOY, and it has been holding at +20-22% since then.

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46%TRAFFIC GROWTH

84%REVENUE INCREASE

43%TRAFFIC INCREASE CASE STUDY

CASE STUDY

How We Reverted A Frustrating SEO

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What do you do when you’re losing organic traffic and you don’t know why? An SEO audit from an expert like Hamlet can help, but they often come with so many recommendations that it’s difficult to execute everything. How do you know which changes are worth your time and resources?

I’ll walk you through a case study of an ecommerce site that went from a traffic downtrend to growth in a couple of months. Their traffic was at -12.8% YOY for 2016. After the first month, the traffic was at -7.3%.

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