Category Archives: Social Media Marketing

An Active Mindset: 100 new RSS subscribers and the power of endorsements

November 20, 2007

Everybody in the search marketing industry has fallen head over heels for social media. Certainly it’s nice to see those traffic spikes in your website stats. Personally, I see social media as excellent for viral marketing, branding and long-term relationship building. But I don’t see that new visitors coming to a site from social media...

Three Easy Steps to Test Your Viral Marketing Ideas

November 07, 2007

Viral marketing may be one of the most powerful and cost-effective ways to market a product or service, but achieving success remains more of an art than a science. In fact, one of the most frustrating aspects of viral marketing is that you can spend a lot of time and money on what seems like...

The Year of the Widgets: OpenSocial and the big potential for search engine marketers

November 05, 2007

This year is certain to go down as the year of the widgets. Widgets (also called “gadgets”) are simply small applications that provide dynamic or smart content and they are big news for search marketers, even if the programming gibberish involved has made the fact difficult for many non-developers to see. The biggest difference between...

Giving it away – Advanced Link-Building Strategies through Viral Marketing

September 22, 2007

As the Web keeps growing, search phrases become more competitive, and the demand for links increases, the art of link building becomes far more difficult. It’s that much more difficult if you only know traditional link-building tactics. As we move forward, it’s going to be increasingly important to think outside the box and use our...

Keepers and Sneezers: Two signals of branding success

August 31, 2007

The power of branding I talked about defensible traffic in my previous post, but ultimately all your traffic sources can disappear, leaving you only with the visitors that remember your site, the ones that do not need to follow a link or click on a Google Ad. For me, those visitors are an excellent measure...

Grade School Blogger: Seeking attention through controversy

August 11, 2007

For marketers, branding is an easy concept. For me, as a technical guy, it took me a while to get it. The more people aware that you or your product exists, the better the chance that they will buy from you. Simple, right? But how do you get people to notice you in the first...

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Changes to the RankSense SEO rules interface

As we continue to improve the RankSense app for Cloudflare, we are always working to make the app more intuitive and easy to use. I'm pleased to share that we have made significant changes to our SEO rules interface in the settings tab of our app. It is now easier to publish multiple rules sheets and to see which changes have not yet been published to production.

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How to Find Content Gaps at Scale: Atrapalo vs Skyscanner

For the following Ranksense Webinar, we were joined by Antoine Eripret, who works at Liligo as an SEO lead. Liligo.com is a travel search engine which instantly searches all available flight, bus and train prices on an exhaustive number of travel sites such as online travel agencies, major and low-cost airlines and tour-operators. In this...

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How to Build a Simple HTTP Code Checker in Python with Streamlit

In this RankSense Webinar, we were joined by Charly Wargnier who is a member of the Streamlit Creators Program. Streamlit is a Python open-source library used to make data apps quickly. Charly takes us on his Python journey from starting out in digital marketing with image editing software like Photoshop all the way to working...

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