Category Archives: Web Analytics

How to Act Like an SEO Expert: Four mistakes to avoid when performing SEO experiments

March 07, 2008

In yesterday’s post I explained my creative process for uncovering new and interesting search marketing ideas. In this post I want to focus on the other critical element toward becoming an expert: endless experimentation. Of course testing must be done carefully to avoid arriving at the wrong conclusions, which will bring us to another of...

Avoiding the Bounce House: Optimizing your Search Marketing Campaign

July 26, 2007

Getting solid rankings is a lot of work, and properly organizing keywords and landing pages is no trivial task either. Why not make the most out of it once you have started getting the traffic? After beginning a successful PPC or SEO campaign, it’s time to maximize the returns from it. There are a lot...

Tracing their Steps: How to track feed subscriber referrals with Google Analytics

July 24, 2007

One of the most important measures of success for a blog is the number of RSS subscribers. There are many blog posts out there about how to increase your number of subscribers. They range from the use of bigger, more prominent and attention-grabbing RSS buttons, to offering bonuses for signing up. While you can use...

Can you trust Alexa's numbers?

June 19, 2007

It is very important to understand that there is no way for external metrics tools such as Alexa, Compete, Ranking, Netcraft, etc. to provide accurate data. Their information is collected from their respective toolbar usage. Alexa has the broadest distribution, but there are still a lot of people that don't use those toolbars or browser...

Great Content + Bad Headline = Mediocre Results

June 18, 2007

You can spend a few hours researching, structuring, drafting and proofreading a great post, to completely miss it by choosing a really bad title. I recently submitted a carefully crafted rebuttal to the Seomoz article: Proof Google is Using Behavioral Data in Rankings. The post generated some controversy and some heated discussion as to the...

Segment visitors by intention with Google Analytics

June 01, 2007

As I mentioned before, understanding what visitors want and giving it to them is the key to a successful website. That is the big picture. Now let me tell you how to actually measure this. My tool of choice for this is Google Analytics. With Google’s Adwords Conversion Tracking you can define goal pages and...

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Changes to the RankSense SEO rules interface

As we continue to improve the RankSense app for Cloudflare, we are always working to make the app more intuitive and easy to use. I'm pleased to share that we have made significant changes to our SEO rules interface in the settings tab of our app. It is now easier to publish multiple rules sheets and to see which changes have not yet been published to production.

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How to Find Content Gaps at Scale: Atrapalo vs Skyscanner

For the following Ranksense Webinar, we were joined by Antoine Eripret, who works at Liligo as an SEO lead. Liligo.com is a travel search engine which instantly searches all available flight, bus and train prices on an exhaustive number of travel sites such as online travel agencies, major and low-cost airlines and tour-operators. In this...

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How to Build a Simple HTTP Code Checker in Python with Streamlit

In this RankSense Webinar, we were joined by Charly Wargnier who is a member of the Streamlit Creators Program. Streamlit is a Python open-source library used to make data apps quickly. Charly takes us on his Python journey from starting out in digital marketing with image editing software like Photoshop all the way to working...

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seoClarity acquires RankSense

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