Royal Robbins Case Study

"RankSense takes the guesswork out of search engine optimization."

CHALLENGE
Before we started working with RankSense, our organic traffic was down compared with the year before.

SOLUTION
RankSense takes the guesswork out of search engine optimization. First of all, it makes sure Google indexes our site fully, so that we don’t miss any opportunities (aka pages) to pull in traffic to our site.

RESULTS
Their revenue was up +84% YOY and their traffic increased 46% YOY.

84%REVENUE INCREASE

46%TRAFFIC GROWTH

Established in 1968
About Royal Robbins

Born in Yosemite Valley in 1968

Royal Robbins provides active, down-to-earth people with clothing that’s more versatile than any other outdoor brand. Our customers get dressed once and are equipped for a full day of activities, both indoors and out. We do this by making clothing that performs in the outdoors and is refined enough to go everywhere else.

The Challenge

Before we started working with RankSense, our organic traffic was down compared with the year before.

Other companies we worked with were not able to make changes to our website the way RankSense can. They would simply make recommendations for what to do. And they did not have a way to test their theories about what would work.

RankSense is wonderful because of their team’s unrivaled expertise and ability to make changes that dramatically affect organic traffic.

“Hamlet is such a trusted advisor. He’s so skilled at listening and providing solutions. I consider him a real partner in the SEO game here at Royal Robbins, which has helped us spend less and earn more from our e-commerce site.”

Mea Christie

Former E-commerce Manager

Results

The last big change was implemented on November 4, 2016

Since then we’ve seen traffic grow 46% YoY and a revenue increase of 84% YoY. Our non-branded traffic is now 43% of our overall traffic. It was at 39% two months ago. We went from 5,811 links to our site last month to 8,070 links to our site.

84%REVENUE INCREASE

46%TRAFFIC GROWTH

RankSense takes the guesswork out of search engine optimization

I would recommend their services

Learn How RankSense Works

First of all, it makes sure Google indexes our site fully, so that we don’t miss any opportunities (aka pages) to pull in traffic to our site. And it makes it easy to see what words are matching up with our preferred audience’s searches.

Great Results for Our Clients Through the Range of Professional Services We Offer.

View More Case Studies

Try our SEO automation tool for free!

RankSense automatically creates search snippets using advanced natural language generation. Get your free trial today.

OUR BLOG

Latest news and tactics

What do you do when you’re losing organic traffic and you don’t know why?

Book Summary: Sales Engagement by Medina, Altschuler, and Kosoglow

Book Summary: Sales Engagement by Medina, Altschuler, and Kosoglow

My name is Jason Levin and I am a Marketing Consultant for RankSense. I help our users achieve their goals with our technology and educational resources.  I am a big fan of business books, and enjoy sharing my findings with others.  Last month, I covered The Sales Acceleration Formula by Mark Roberge. In this article,...

READ POST

Tutorial: Implementing “View All” Canonical Tags to Fix Pagination Issues

Whether it’s used on an e-commerce site or a forum, pagination is the process of dividing category pages into several smaller sets in order to display information in a more organized manner. While pagination is a great and efficient technique, SEO issues can often arise within Content Management Systems (CMS), specifically with canonicalizing these paginated...

READ POST

Tutorial: How to Use Unavailable_After Tags to Increase SEO Crawling Efficiency

Table of Contents Introduction to Unavailable_After Practical Uses Implementing “Unavailable_After” Using the RankSense SEO Tool Using the RankSense SEO tool to verify your changes Introduction to Unavailable_After Put simply, unavailable_after tags send a signal to search engines letting them know that the contents of a page should not be crawled after a certain date. Unlike...

READ POST