Royal Robbins Case Study

"RankSense takes the guesswork out of search engine optimization."

CHALLENGE
Before we started working with RankSense, our organic traffic was down compared with the year before.

SOLUTION
RankSense takes the guesswork out of search engine optimization. First of all, it makes sure Google indexes our site fully, so that we don’t miss any opportunities (aka pages) to pull in traffic to our site.

RESULTS
Their revenue was up +84% YOY and their traffic increased 46% YOY.

84%REVENUE INCREASE

46%TRAFFIC GROWTH

Established in 1968
About Royal Robbins

Born in Yosemite Valley in 1968

Royal Robbins provides active, down-to-earth people with clothing that’s more versatile than any other outdoor brand. Our customers get dressed once and are equipped for a full day of activities, both indoors and out. We do this by making clothing that performs in the outdoors and is refined enough to go everywhere else.

The Challenge

Before we started working with RankSense, our organic traffic was down compared with the year before.

Other companies we worked with were not able to make changes to our website the way RankSense can. They would simply make recommendations for what to do. And they did not have a way to test their theories about what would work.

RankSense is wonderful because of their team’s unrivaled expertise and ability to make changes that dramatically affect organic traffic.

“Hamlet is such a trusted advisor. He’s so skilled at listening and providing solutions. I consider him a real partner in the SEO game here at Royal Robbins, which has helped us spend less and earn more from our e-commerce site.”

Mea Christie

Former E-commerce Manager

Results

The last big change was implemented on November 4, 2016

Since then we’ve seen traffic grow 46% YoY and a revenue increase of 84% YoY. Our non-branded traffic is now 43% of our overall traffic. It was at 39% two months ago. We went from 5,811 links to our site last month to 8,070 links to our site.

84%REVENUE INCREASE

46%TRAFFIC GROWTH

RankSense takes the guesswork out of search engine optimization

I would recommend their services

Learn How RankSense Works

First of all, it makes sure Google indexes our site fully, so that we don’t miss any opportunities (aka pages) to pull in traffic to our site. And it makes it easy to see what words are matching up with our preferred audience’s searches.

Great Results for Our Clients Through the Range of Professional Services We Offer.

View More Case Studies

Install our free SEO monitoring app today!

RankSense can detect traffic-killing SEO issues in real time, and send instant notifications to your e-mail, phone or Slack channel. You have full control of the type of alerts you receive by severity and the frequency of alerts.

OUR BLOG

Latest news and tactics

What do you do when you’re losing organic traffic and you don’t know why?

Forecasting SEO Traffic When There is no Historical Data

Every company website is different, so SEO best practices must be evaluated on a case-by-case basis. Usually, clients come to us when there are clear SEO issues with an existing site that need to be addressed with our data-driven expertise. However, we recommend clients to seek out expert SEO advice before they even launch their...

READ POST

Quality Over Quantity: The Value of Agile SEO to Increasing ROI

Editor’s Note: Línea Directa S.A.S is a leading fashion manufacturer in Colombia. Their main brands include: Pacifika, Carmel and Loguin. In July 2017, the company hired Andrea Ramírez as Digital Producer, where a key part of her responsibilities is the performance of the SEO channel. In collaboration with RankSense, Andrea has managed to implement successful...

READ POST