Tag Archives: principles

Share and Share Alike

December 11, 2007

Last May I decided to start this blog as the key driver for my personal branding strategy. The idea was that, in order to attract attention, I would share my most valuable ideas and insights. My geeky side loves to teach and share, but my business side tries to prevent me from releasing potentially sensitive...

Eyes Wide Shut — Don’t Outpace Yourself to Reach Your Goals

October 23, 2007

If you observe successful people you notice that success, both online and off, requires setting far-reaching goals and working hard enough and consistently enough to achieve them. What are less obvious to observe from these winners are the steps and pacing necessary to reach a goal. Let me illustrate this with a favorite allegory of...

Up Against the Walls — Using your head to succeed in marketing

October 19, 2007

I’m not sure where I saw this video, but it left a permanent impression in my memory. Two burglars are holding up a corner store at gunpoint. The clerk instinctively pushes a button and protective doors and screens fall swiftly to protect him and the cash machine. The alarm sound is unbearable. The burglars are...

Winning the (right) race

October 05, 2007

In every race there are winners and losers. Sometimes though, winning is about choosing the right race. Recently there was a Youmoz post asking if the A-list was closed. Apparently the author feels that he has written some great content but has not received any mention or “link love” from the big boys. I am...

Success is about not giving up

September 15, 2007

One of the most important lessons in life I learned in college. My grades were high enough to qualify for honors, but I was too confident in my abilities at times. I did not study much and even failed one of my classes, which incidentally disqualified me automatically from graduating with honors. I remember how...

Why you should target the most competitive keywords

September 10, 2007

Everybody writing about SEO will tell you that it is not a good idea to optimize your site for the most popular keywords in your niche. What are your chances of success if you tried to rank for “internet marketing, where there are about half a million websites ranking for that term and most likely...

Grade School Blogger: Seeking attention through controversy

August 11, 2007

For marketers, branding is an easy concept. For me, as a technical guy, it took me a while to get it. The more people aware that you or your product exists, the better the chance that they will buy from you. Simple, right? But how do you get people to notice you in the first...

Freakonomics: How to lose money by saving

August 07, 2007

I am never going to understand why some people don't value their time properly. If you work for yourself, or if you plan to do so in the future, one of the first things you need to learn is to charge yourself an hourly rate—the higher the better. Why? Because affording yourself the maximum rate...

On gurus, Google, and gaining marketshare: Leveraging your position as number one

August 06, 2007

A lot of people read blogs, books, articles and other materials from so-called 'gurus' that made it big. Readers are hoping to do the same but I know that no one will match success by simply following a guru’s advice. I am not saying this because I think those gurus are necessarily dishonest or are...

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Getting Started with NLP and Python for SEO [Webinar]

Custom Python scripts are much more customizable than Excel spreadsheets.  This is good news for SEOs — this can lead to optimization opportunities and low-hanging fruit.  One way you can use Python to uncover these opportunities is by pairing it with natural language processing. This way, you can match how your audience searches with your...

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Changes to the RankSense SEO rules interface

As we continue to improve the RankSense app for Cloudflare, we are always working to make the app more intuitive and easy to use. I'm pleased to share that we have made significant changes to our SEO rules interface in the settings tab of our app. It is now easier to publish multiple rules sheets and to see which changes have not yet been published to production.

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How to Find Content Gaps at Scale: Atrapalo vs Skyscanner

For the following Ranksense Webinar, we were joined by Antoine Eripret, who works at Liligo as an SEO lead. Liligo.com is a travel search engine which instantly searches all available flight, bus and train prices on an exhaustive number of travel sites such as online travel agencies, major and low-cost airlines and tour-operators. In this...

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seoClarity acquires RankSense

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