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June 26, 2007
It's been a while since I posted some juicy source code. This time, I am going to explain the infamous black hat technique known as cloaking with some basic PHP code. While most people think of cloaking as evil (asking for search engines to penalize your site), there are circumstances where it is perfectly legitimate...
June 25, 2007
If you have read my about page, you already know one of my businesses: NearshoreAgents. You can learn more about what we do by visiting the website. I want to share a nice little debate I recently had with the company's marketing and sales director, Michael Payne. We were brainstorming the right name for a...
June 22, 2007
For this installment of my Google's inner workings series, I decided to revisit my previous explanation. However, this time I am including some nice illustrations so that both technical and non-technical readers can benefit from the information. At the end of the post, I will provide some practical tips to help you improve your site...
June 21, 2007
I forgot to start my Google inner workings series with WIIFM. My plan is to write one post each week. Not matter how well I try to explain it, it is a complex subject. I should have started the first post explaining why you would want to learn that. There are a lot of easier...
June 20, 2007
My loyal reader Jez asks a very interesting question. I am sure the same question is on the minds of others in the same situation. Finally, I am in the process of creating multiple sites around a similar theme. I have unique content for all sites, and will host on different servers in Europe and...
June 19, 2007
It is very important to understand that there is no way for external metrics tools such as Alexa, Compete, Ranking, Netcraft, etc. to provide accurate data. Their information is collected from their respective toolbar usage. Alexa has the broadest distribution, but there are still a lot of people that don't use those toolbars or browser...
June 18, 2007
You can spend a few hours researching, structuring, drafting and proofreading a great post, to completely miss it by choosing a really bad title. I recently submitted a carefully crafted rebuttal to the Seomoz article: Proof Google is Using Behavioral Data in Rankings. The post generated some controversy and some heated discussion as to the...
June 15, 2007
When I started to blog (now close to three weeks ago) I did not know what to expect. I have to say that I am more than impressed with the power of blogging and networking with popular related blogs. My topics tend to be too technical and I am well aware that it severely limits...
June 14, 2007
In Yesterday's Search Day article: Are Bid Management Tools Dead?, Eric Enge, writes some interesting facts and conclusions he brought from SMX. A solid strategy for your PPC campaigns will have the following elements: Use a bid management tool to manage the long tail of your campaign. Stay focused on your ad copy and your...
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Custom Python scripts are much more customizable than Excel spreadsheets. This is good news for SEOs — this can lead to optimization opportunities and low-hanging fruit. One way you can use Python to uncover these opportunities is by pairing it with natural language processing. This way, you can match how your audience searches with your...
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As we continue to improve the RankSense app for Cloudflare, we are always working to make the app more intuitive and easy to use. I'm pleased to share that we have made significant changes to our SEO rules interface in the settings tab of our app. It is now easier to publish multiple rules sheets and to see which changes have not yet been published to production.
READ POSTFor the following Ranksense Webinar, we were joined by Antoine Eripret, who works at Liligo as an SEO lead. Liligo.com is a travel search engine which instantly searches all available flight, bus and train prices on an exhaustive number of travel sites such as online travel agencies, major and low-cost airlines and tour-operators. In this...
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