I forgot to start my Google inner workings series with WIIFM. My plan is to write one post each week.
If you have been blogging for a while, you have probably noticed that you are getting hits from the search engines for words that you did not try to optimize. For example, the next day I started this blog, I received a comment from a reader that found my blog through a blog search! How was this possible?
May 26th, 2007 at 1:24 am
This is possible because that is the job of the search engines! If every page you search had to be optimized, there wouldn't be billions of pages in Google index. It would take a lot of people to do the SEO work :-).
Why we need SEO then?
The answer is very simple. Not all traffic means money. If you want to make money, target competitive terms, build your brand, etc. you need to select your keywords strategically. You cannot expect search engines to rank your site in high profit niches, automatically.
Why learn Google internal workings and other advanced information such as patents, research papers, etc.?
Again, I only recommend this if you are targeting competitive terms and markets. If you are happy with a few hundred clicks a week, you probably don't need this. Advanced knowledge gives you an edge over your competitors:
1. You can read and participate in forums and blogs and know what information is useful and what isn't.
2. You can easily find solutions to your search engine related problems.
3. You can tell if a proposed theory is possible or not.
4. If you are a black hat, you can more easily find new holes to exploit and schemes to pursue. If major search engines keep their internals so secret, there is a $reason$.
May 20, 2008 at 4:43 pm
I started my blog because I felt like I have something to share with people around the world, but I don’t think that some extra money in my pocket would disturb me! :P And I bet there are many other ways to make money with internet. The truth is that we don’t explore internet as we should… I studied marketing at <a href="http://nouveauricheuniversity.blogharbor.com" rel="nofollow">Nouveau Rich University</a>, and there were no classes about internet marketing, or stuff like that, and there should be at least one. Lately internet has become a great business.