Category Archives: Ecommerce SEO

SEO and The Power of Collaborating with Creative Partners

February 19, 2019

Cole-Parmer teamed up with RankSense to develop creative ways to improve their organic search snippets and ultimately boost conversion rates.

SEO Tactic #7: AB Testing Your Organic Search Snippets

May 05, 2018

SEO Tactic #7: AB testing your Organic Search Snippets. AB Testing Your Organic Search Snippets Meta descriptions, the little snippets that show up when you Google something…what business really needs ‘em, right? Before you answer, let’s walk a moment in a hypothetical online shopper’s shoes… Summer’s around the corner, and let’s say that 2018 is...

Why We Guarantee a 15% Revenue Lift

October 06, 2017

Guarantees in SEO are practically non-existent, but we're able to guarantee 15% revenue lift to the clients we choose to work with. Find out how.

SEO Tactic #6: Optimize Media for Search Engines

September 06, 2017

In this tactic, we’ll be optimizing your images, videos, and PDFs for search engines. This will help your multimedia content perform better in image and video searches, which have less competition than general web searches. I’ll go over the best practices for multimedia SEO.

SEO Tactic #5: Make your store navigation search engine friendly

August 02, 2017

In this tactic, you’ll learn how to improve your ecommerce store navigation to make it more search engine friendly. Small changes to your navigation can drive significantly more organic search visitors and increase engagement. I’ll show you how to find opportunities to improve the SEO of your store navigation.

How We Reverted a Frustrating Negative SEO Downtrend in Six Weeks

July 26, 2017

What do you do when you’re losing organic traffic and you don’t know why? An SEO audit from an expert like Hamlet can help, but how do you know which changes are worth your time and resources? In this post, I’ll walk you through a case study of an ecommerce site that went from a -12.8% traffic downtrend to growth in two months.

SEO Tactic #4: Boost Rankings by Consolidating Duplicate Content

May 23, 2017

Duplicate content can be a major drain on your organic traffic. Your page reputation gets diluted by duplicates - and some pages may not even be indexed. We can consolidate duplicate content to boost rankings. I'll show you how.

SEO Tactic #3: Treat Organic Search Snippets like Ads

May 05, 2017

In ecommerce, every organic search result is a chance to attract a customer and make a sale. So in my highly-opinionated opinion, meta descriptions should be treated as ads.

SEO Tactic #2: Pain Keywords vs Medicine Keywords

April 20, 2017

Customers often search based on their "symptoms" or pain points, rather than for a specific solution. Your potential customers have a need or a problem, but they don't always know what the solution will be. You can be the "doctor" and supply them with the answer, gaining traffic and revenue.

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What do you do when you’re losing organic traffic and you don’t know why?

Getting Started with NLP and Python for SEO [Webinar]

Custom Python scripts are much more customizable than Excel spreadsheets.  This is good news for SEOs — this can lead to optimization opportunities and low-hanging fruit.  One way you can use Python to uncover these opportunities is by pairing it with natural language processing. This way, you can match how your audience searches with your...

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Making it easier to implement SEO changes on your website

Changes to the RankSense SEO rules interface

As we continue to improve the RankSense app for Cloudflare, we are always working to make the app more intuitive and easy to use. I'm pleased to share that we have made significant changes to our SEO rules interface in the settings tab of our app. It is now easier to publish multiple rules sheets and to see which changes have not yet been published to production.

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How to Find Content Gaps at Scale: Atrapalo vs Skyscanner

For the following Ranksense Webinar, we were joined by Antoine Eripret, who works at Liligo as an SEO lead. Liligo.com is a travel search engine which instantly searches all available flight, bus and train prices on an exhaustive number of travel sites such as online travel agencies, major and low-cost airlines and tour-operators. In this...

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Exciting News!
seoClarity acquires RankSense

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