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March 28, 2008
In this blog, I’ve often spoken about different link-building strategies. Generally, we can break them down into two categories: chasing links vs. letting them chase you. Both methods have their pros and cons, and personally I’ve found that a mixed approach of link acquisition and link baiting is best. In this post I’m going to...
March 12, 2008
Based on the emails and response I received for my contribution to the “Link Building Secrets” project, I know that I am not the only one that loves to use metrics to measure how close I am to my goals. Thanks to everyone for your emails and encouraging comments. In this post I want to...
September 22, 2007
As the Web keeps growing, search phrases become more competitive, and the demand for links increases, the art of link building becomes far more difficult. It’s that much more difficult if you only know traditional link-building tactics. As we move forward, it’s going to be increasingly important to think outside the box and use our...
August 23, 2007
This is the final post in the long tail vs fat head optimization strategies series. The focus of this post is to expand on the optimization strategy for highly competitive keywords. We are going to leverage our insights from the link analysis explained in Part 2 to build better and smarter links. The purpose of...
July 30, 2007
We all know that building solid, natural and authoritative links to your site or blog is the best way to obtain unshakable rankings. There has been a lot of chatter lately about using social networking sites to help build traffic and eventually links. Those links are hard to get, unless of course you have a...
July 27, 2007
My old pal Skitzzo from SEOrefugee revisits what he calls an SEO “myth”: that a competitor can potentially harm a site owner just by pointing links to his or her site. According to the number of Sphinns, it looks like a lot SEOs agree it’s a myth. That’s understandable, as it would be very unfair...
July 25, 2007
Link building is without a doubt the most time consuming—but most rewarding—aspect of search engine optimization. It usually takes more effort to promote your content (build links) than to actually create it. As I have stressed repeatedly before, compelling, useful content should make your link building efforts much easier. Before I go any further, let...
July 10, 2007
Let's face it. We all like to check the Google PageRank bar to see how important websites, especially ours, are for Google. This tells us how cool and popular our site is. For those of us who are popularity-obsessed, the sad part is that the other search engines do not provide a similar feature, and...
May 27, 2007
Links that are too easy or relatively easy to get do not help much in getting traffic or authority for search engine rankings. If your link is placed on a page where there are several hundred links competing for attention, it is less likely that potential visitors will click than if the page only has...
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Custom Python scripts are much more customizable than Excel spreadsheets. This is good news for SEOs — this can lead to optimization opportunities and low-hanging fruit. One way you can use Python to uncover these opportunities is by pairing it with natural language processing. This way, you can match how your audience searches with your...
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As we continue to improve the RankSense app for Cloudflare, we are always working to make the app more intuitive and easy to use. I'm pleased to share that we have made significant changes to our SEO rules interface in the settings tab of our app. It is now easier to publish multiple rules sheets and to see which changes have not yet been published to production.
READ POSTFor the following Ranksense Webinar, we were joined by Antoine Eripret, who works at Liligo as an SEO lead. Liligo.com is a travel search engine which instantly searches all available flight, bus and train prices on an exhaustive number of travel sites such as online travel agencies, major and low-cost airlines and tour-operators. In this...
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