Determining searcher intent automatically

by Hamlet Batista | June 05, 2007 | 0 Comments

Here is an example of how useful it is to learn SEO from research papers.
If you’ve read some of my previous posts, you will know that I am a big fan of finding out what exactly search visitors want. I posted about classifying both visitors and landing pages, so that search visitors looking for information find information articles, searchers looking to take action land on transaction pages, etc.
I really like the research tools MSN Labs has. One of my favorites is this http://adlab.msn.com/OCI/OCI.aspx
You can use it to detect commercial intent. Try it. It is really nice.
I’ve been wanting to do something like that, but I didn’t have enough clues as to how to do it. Until now.
Search engines patent expert, Bill Slawsky, uncovered a gem. A research paper that details how a team of researchers achieved exactly this.
I still need to dig deep into the document and the reference material, but it is definitely an excellent find.
I will try to make a new tool for this. I will also try to make this and other scripts I write, more accessible to non-technical readers. I guess most readers don’t care much about the programming details. They just want to be able to use my tools easily 🙂

Hamlet Batista

Chief Executive Officer

“We kept putting more energy into getting SEO audits done to understand why we started to lose positions to smaller, newer companies, but we kept losing ground. We kept trying to SEO audit recommendations, but our programmers couldn’t go fast enough.

0

REPLIES

Leave a Reply

Want to join the discussion? Feel free to contribute!

Install Our Free SEO Monitoring App Today!

It is not humanly possible to properly optimize every page of a big site. This leaves serious money on the table.

OUR BLOG

Latest News and Tactics

What do you do when you’re losing organic traffic and you don’t know why?

SEO Tactic #7: AB Testing Your Organic Search Snippets

SEO Tactic #7: AB testing your Organic Search Snippets. AB Testing Your Organic Search Snippets Meta descriptions, the little snippets that show up when you Google something…what business really needs ‘em, right? Before you answer, let’s walk a moment in a hypothetical online shopper’s shoes… Summer’s around the corner, and let’s say that 2018 is...

READ POST

SEO Tactic #6: Optimize Media for Search Engines

In this tactic, we’ll be optimizing your images, videos, and PDFs for search engines. This will help your multimedia content perform better in image and video searches, which have less competition than general web searches. I’ll go over the best practices for multimedia SEO.

READ POST

Request your SEO Monitoring Invitation

* indicates required





Please select all the ways you would like to hear from RankSense:


You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.