Determining searcher intent automatically

by Hamlet Batista | June 05, 2007 | 0 Comments

Here is an example of how useful it is to learn SEO from research papers.
If you’ve read some of my previous posts, you will know that I am a big fan of finding out what exactly search visitors want. I posted about classifying both visitors and landing pages, so that search visitors looking for information find information articles, searchers looking to take action land on transaction pages, etc.
I really like the research tools MSN Labs has. One of my favorites is this http://adlab.msn.com/OCI/OCI.aspx
You can use it to detect commercial intent. Try it. It is really nice.
I’ve been wanting to do something like that, but I didn’t have enough clues as to how to do it. Until now.
Search engines patent expert, Bill Slawsky, uncovered a gem. A research paper that details how a team of researchers achieved exactly this.
I still need to dig deep into the document and the reference material, but it is definitely an excellent find.
I will try to make a new tool for this. I will also try to make this and other scripts I write, more accessible to non-technical readers. I guess most readers don’t care much about the programming details. They just want to be able to use my tools easily 🙂

Hamlet Batista

Chief Executive Officer

Hamlet Batista is CEO and founder of RankSense, an agile SEO platform for online retailers and manufacturers. He holds US patents on innovative SEO technologies, started doing SEO as a successful affiliate marketer back in 2002, and believes great SEO results should not take 6 months

0

REPLIES

Comments are closed.

Try our SEO automation tool for free!

RankSense automatically creates search snippets using advanced natural language generation. Get your free trial today.

OUR BLOG

Latest news and tactics

What do you do when you’re losing organic traffic and you don’t know why?

Making it easier to implement SEO changes on your website

Changes to the RankSense SEO rules interface

As we continue to improve the RankSense app for Cloudflare, we are always working to make the app more intuitive and easy to use. I'm pleased to share that we have made significant changes to our SEO rules interface in the settings tab of our app. It is now easier to publish multiple rules sheets and to see which changes have not yet been published to production.

READ POST

How to Find Content Gaps at Scale: Atrapalo vs Skyscanner

For the following Ranksense Webinar, we were joined by Antoine Eripret, who works at Liligo as an SEO lead. Liligo.com is a travel search engine which instantly searches all available flight, bus and train prices on an exhaustive number of travel sites such as online travel agencies, major and low-cost airlines and tour-operators. In this...

READ POST

How to Build a Simple HTTP Code Checker in Python with Streamlit

In this RankSense Webinar, we were joined by Charly Wargnier who is a member of the Streamlit Creators Program. Streamlit is a Python open-source library used to make data apps quickly. Charly takes us on his Python journey from starting out in digital marketing with image editing software like Photoshop all the way to working...

READ POST

Exciting News!
seoClarity acquires RankSense

X