Here is an example of how useful it is to learn SEO from research papers.
If you’ve read some of my previous posts, you will know that I am a big fan of finding out what exactly search visitors want. I posted about classifying both visitors and landing pages, so that search visitors looking for information find information articles, searchers looking to take action land on transaction pages, etc.
I really like the research tools MSN Labs has. One of my favorites is this http://adlab.msn.com/OCI/OCI.aspx
You can use it to detect commercial intent. Try it. It is really nice.
I’ve been wanting to do something like that, but I didn’t have enough clues as to how to do it. Until now.
Search engines patent expert, Bill Slawsky, uncovered a gem. A research paper that details how a team of researchers achieved exactly this.
I still need to dig deep into the document and the reference material, but it is definitely an excellent find.
I will try to make a new tool for this. I will also try to make this and other scripts I write, more accessible to non-technical readers. I guess most readers don’t care much about the programming details. They just want to be able to use my tools easily 🙂