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July 16, 2007
Last month there was an interesting article in Forbes about the search engine marketing saboteurs. These so-called “SEO professionals” proudly proclaim their job to be damaging the hard-earned rankings of their clients’ competitors. I understand a lot of people would do anything for money, but it’s still unsettling to see such people trumpet their efforts...
July 13, 2007
Quality is king in search engine rankings. Of course spam sites using the latest techniques make their way up top—but their rankings are temporary, fleeting, and quickly forgotten. Quality sites are the only ones that maintain consistent top rankings. This wasn’t always true. A few years ago it was very easy to rank highly for...
July 11, 2007
Do you have pages in Google's supplemental index? Get 'em out of there! Matt Cutts of Google doesn't think SEOs and website owners should be overly concerned about having pages in the supplemental index. He has some pages in the supplemental index, too. As a reminder, supplemental results aren’t something to be afraid of; I’ve...
July 10, 2007
Let's face it. We all like to check the Google PageRank bar to see how important websites, especially ours, are for Google. This tells us how cool and popular our site is. For those of us who are popularity-obsessed, the sad part is that the other search engines do not provide a similar feature, and...
July 09, 2007
Getting permanent search engine rankings for your site requires making it very popular within your specific niche. This is what we call a web authority. Other site owners will naturally link to your site when they are talking about your topic because you have some of the best content out there. It's common sense that if...
July 06, 2007
What can you do to make life easier for those search engine crawlers? Let's pick up where we left off in our inner workings of Google series. I am going to give a brief overview of how distributed crawling works. This topic is useful, but can be a bit geeky, so I'm going to offer a...
July 04, 2007
Every SEO strategy has its good and bad Search engines have long kept their ranking formulas secret in order to give users the most relevant results and to preclude malicious manipulation. Despite all the secrecy, though, it remains extremely difficult for search engine companies to prevent either direct or indirect manipulation. We can broadly classify...
June 29, 2007
I just learned that John Chows rankings dropped even for his own name! He suspects that it has something to do with his review for a link back promotion. I am sure that is the problem. As of yesterday, I was not ranking for my own name. My problem was that when I moved from...
June 28, 2007
I am working on a killer post for next Monday where I am going to detail my best kept secret: a very simple technique to identify keywords with high demand and little or no competition. Do you want to have keywords like this? I've asked several A-list bloggers for their niche finding formula. And guess...
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What do you do when you’re losing organic traffic and you don’t know why?
Custom Python scripts are much more customizable than Excel spreadsheets. This is good news for SEOs — this can lead to optimization opportunities and low-hanging fruit. One way you can use Python to uncover these opportunities is by pairing it with natural language processing. This way, you can match how your audience searches with your...
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As we continue to improve the RankSense app for Cloudflare, we are always working to make the app more intuitive and easy to use. I'm pleased to share that we have made significant changes to our SEO rules interface in the settings tab of our app. It is now easier to publish multiple rules sheets and to see which changes have not yet been published to production.
READ POSTFor the following Ranksense Webinar, we were joined by Antoine Eripret, who works at Liligo as an SEO lead. Liligo.com is a travel search engine which instantly searches all available flight, bus and train prices on an exhaustive number of travel sites such as online travel agencies, major and low-cost airlines and tour-operators. In this...
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