Custom Python scripts are much more customizable than Excel spreadsheets. This is good news for SEOs — this can lead to optimization opportunities and low-hanging fruit. One way you can use Python to uncover these opportunities is by pairing it with natural language processing. This way, you can match how your audience searches with your...READ POST
In this webinar, Michael will demonstrate how to get started with the NLP basics in Python and how you can use them to check for on-page optimization possibilities.
He will cover the plain basics of text analytics with Python (so no BERT models or deep learning algorithms), but with immediate impact on your SEO performance.