Custom Python scripts are much more customizable than Excel spreadsheets. This is good news for SEOs — this can lead to optimization opportunities and low-hanging fruit. One way you can use Python to uncover these opportunities is by pairing it with natural language processing. This way, you can match how your audience searches with your...READ POST
If 2020 has taught us an SEO-specific lesson, it’s that the intent and value of keywords can change rapidly as social situations develop. Things like a pandemic can make even a month old keyword data nearly useless. But what about events that are developing rapidly in real-time? Join Local SEO Guides Dan Leibson and Bryan Heckler to learn about how they built a solution to scale Google’s Trends for millions of queries in near real-time to analyze data from the United States’ 2020 election day.