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The effective SEO blog

Our latest data-driven insights

Site Mergers and Rebranding Without Losing SEO Traffic

January 18, 2019

[av_textblock size=” font_color=” color=”] Pioneers Festival in Vienna We just got back from two back-to-back events, each with a very different focus! The first was the Pioneers Festival in Vienna, Austria – where startup innovators can schmooze with investors, executives, and the media. Out of 1600 startups that applied, RankSense was among the 500 selected...

Pioneers Festival in Vienna

June 10, 2017

RankSense was selected to attend the Pioneers Festival in Vienna, a conference for startup innovators to develop business relationships. Read more!

SEO Tactic #4: Boost Rankings by Consolidating Duplicate Content

May 23, 2017

Duplicate content can be a major drain on your organic traffic. Your page reputation gets diluted by duplicates - and some pages may not even be indexed. We can consolidate duplicate content to boost rankings. I'll show you how.

SEO Tactic #3: Treat Organic Search Snippets like Ads

May 05, 2017

In ecommerce, every organic search result is a chance to attract a customer and make a sale. So in my highly-opinionated opinion, meta descriptions should be treated as ads.

SEO Tactic #2: Pain Keywords vs Medicine Keywords

April 20, 2017

Customers often search based on their "symptoms" or pain points, rather than for a specific solution. Your potential customers have a need or a problem, but they don't always know what the solution will be. You can be the "doctor" and supply them with the answer, gaining traffic and revenue.

RankSense launches at NY Tech Day

April 20, 2017

RankSense officially launched at NY TechDay 2017 - the nation's largest startup event.

SEO Tactic #1: Robin Hood Keyword Research

April 13, 2017

In this tactic, we'll be stealing rich (high-converting) keywords from AdWords and giving them to our poorly optimized product pages. Increasing your organic traffic will help you spend less on paid traffic.

Additional Ways to Use Chrome Developer Tools for SEO

January 31, 2017

I recently read Aleyda’s excellent post about using Chrome Developer Tools for SEO, and as I’m also a big fan of DevTools, I am going to share my own use cases. Misplaced SEO tags If you are reviewing correct SEO tag implementations by only using View Source, or running an SEO spider, you might be...

How to Optimize Pagination Using the View-all Page In Magento

October 04, 2016

Introduction This step-by-step tutorial follows the How to Indicate Paginated Content in Magento tutorial and is designed to help developers and users optimize pagination using the view-all page in a Magento Ecommerce Platform category collection of products. Users usually prefer using a view-all page instead of browsing through a collection of pages. With the view-all...

How to Indicate Paginated Content in Magento

October 03, 2016

Introduction This step-by-step tutorial is designed to help developers and users indicate paginated content in the Magento Ecommerce Platform collection of products. Google search engine will be able to treat multiple pages of products as a single entity and understand that the pages are a logical sequence. Hence, the value of inbound links will not...

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