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Book Summary: Sales Engagement by Medina, Altschuler, and Kosoglow

September 15, 2020

My name is Jason Levin and I am a Marketing Consultant for RankSense. I help our users achieve their goals with our technology and educational resources.  I am a big fan of business books, and enjoy sharing my findings with others.  Last month, I covered The Sales Acceleration Formula by Mark Roberge. In this article,...

SEO Tactic #3: Treat Organic Search Snippets like Ads

May 05, 2017

In ecommerce, every organic search result is a chance to attract a customer and make a sale. So in my highly-opinionated opinion, meta descriptions should be treated as ads.

SEO Tactic #2: Pain Keywords vs Medicine Keywords

April 20, 2017

Customers often search based on their "symptoms" or pain points, rather than for a specific solution. Your potential customers have a need or a problem, but they don't always know what the solution will be. You can be the "doctor" and supply them with the answer, gaining traffic and revenue.

RankSense launches at NY Tech Day

April 20, 2017

RankSense officially launched at NY TechDay 2017 - the nation's largest startup event.

SEO Tactic #1: Robin Hood Keyword Research

April 13, 2017

In this tactic, we'll be stealing rich (high-converting) keywords from AdWords and giving them to our poorly optimized product pages. Increasing your organic traffic will help you spend less on paid traffic.

Additional Ways to Use Chrome Developer Tools for SEO

January 31, 2017

I recently read Aleyda’s excellent post about using Chrome Developer Tools for SEO, and as I’m also a big fan of DevTools, I am going to share my own use cases. Misplaced SEO tags If you are reviewing correct SEO tag implementations by only using View Source, or running an SEO spider, you might be...

How to Optimize Pagination Using the View-all Page In Magento

October 04, 2016

Introduction This step-by-step tutorial follows the How to Indicate Paginated Content in Magento tutorial and is designed to help developers and users optimize pagination using the view-all page in a Magento Ecommerce Platform category collection of products. Users usually prefer using a view-all page instead of browsing through a collection of pages. With the view-all...

How to Indicate Paginated Content in Magento

October 03, 2016

Introduction This step-by-step tutorial is designed to help developers and users indicate paginated content in the Magento Ecommerce Platform collection of products. Google search engine will be able to treat multiple pages of products as a single entity and understand that the pages are a logical sequence. Hence, the value of inbound links will not...

How to Optimize Use Of Canonical URLs In Magento

October 02, 2016

Introduction This step-by-step tutorial is designed to help developers and users optimize use of canonical link meta tags in Magento Ecommerce Platform content pages, category pages, and product pages. Search engines such as Google, Bing, Yandex, and Yahoo! impose duplicate content penalties on websites, which may affect their ranking in search results. Canonical URLs help...

How to Get Googlebot to “Teach You” Advanced SEO

January 30, 2012

I recently worked on an enterprise-level client’s non-SEO related project where the goal was to confirm or deny that their new product: 1)  Was not doing anything that could be considered black hat. 2)  Was providing any SEO benefit for their clients. The problems you face with projects like this is that Google doesn’t provide...

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seoClarity acquires RankSense

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