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June 13, 2007
Google keeps tweaking its search engine, and now it is more important than ever to better understand its inner workings. Google lured Mr. Manber from Amazon last year. When he arrived and began to look inside the company’s black boxes, he says, that he was surprised that Google’s methods were so far ahead of those...
June 12, 2007
There is no doubt about it; this has definitely been Google’s Privacy Week. Relevant news: The infamous Privacy International’s report (it basically says that Google sucks in privacy, far more than Microsoft) Privacy International’s open letter to Google Danny Sullivan defending Google Matt Cutts defending his employer Google’s official response (PDF letter) Google Video flaw...
June 11, 2007
While most developers and technical people are used to sharing useful information, most entrepreneurs and consultants do not, or share very little. The logic is: “why share information if you can charge for it?” Let me give you my thoughts on this, as I’ve been on both sides of the camp and therefore, I can...
June 08, 2007
One critical aspect of highly successful search marketing campaigns is making sure searchers find what they are looking for. I posted this before. To accomplish this, we first need to grab the visitors’ attention, get them to click through our pages, and ensure that the pages’ content matches the search. Whether you are doing SEO...
June 07, 2007
Rand of SEOmoz.org posted an interesting article on duplicate content issues. He uses the typical blog to show different examples. In a blog, every post can appear in the home page, pagination, archives, feeds, etc. Rand suggests the use of the meta robots tag “no-index”, or the potentially risky use of cloaking, to redirect the...
June 06, 2007
The interesting discussion between Rand and Jeremy had me thinking about some of the things affiliates do to protect their links. I am talking about link cloaking — the art of hiding links. We can hide links from our potential customer (in the case of affiliate links), and we can hide them from the search...
June 05, 2007
We love traffic. We want as much traffic as possible. It is really nice to see our traffic graphs jump really high. With our PPC campaigns we pretty much obsess over our click-through rates. We like to go after the keywords phrases that drive the most traffic. Everybody is in love with Digg and Social...
June 05, 2007
Here is an example of how useful it is to learn SEO from research papers. If you’ve read some of my previous posts, you will know that I am a big fan of finding out what exactly search visitors want. I posted about classifying both visitors and landing pages, so that search visitors looking for...
June 04, 2007
Some readers coming from John Chow dot Com, might be wondering if I make money on-line. Showing big checks and bragging is not my style, but I do understand most people want proof. Instead of showing checks, bank statements, etc. I am just going to show you what I do with the money my companies...
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Custom Python scripts are much more customizable than Excel spreadsheets. This is good news for SEOs — this can lead to optimization opportunities and low-hanging fruit. One way you can use Python to uncover these opportunities is by pairing it with natural language processing. This way, you can match how your audience searches with your...
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As we continue to improve the RankSense app for Cloudflare, we are always working to make the app more intuitive and easy to use. I'm pleased to share that we have made significant changes to our SEO rules interface in the settings tab of our app. It is now easier to publish multiple rules sheets and to see which changes have not yet been published to production.
READ POSTFor the following Ranksense Webinar, we were joined by Antoine Eripret, who works at Liligo as an SEO lead. Liligo.com is a travel search engine which instantly searches all available flight, bus and train prices on an exhaustive number of travel sites such as online travel agencies, major and low-cost airlines and tour-operators. In this...
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