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March 06, 2008
If you want to become an expert you need to start thinking like one. People perceive you as an authority in your field not because you claim you are, but by listening to what you say or reading what you write. From my personal experience, the key seems to be the originality, usefulness and depth...
March 05, 2008
I haven’t been blogging as often as usual lately and it’s about time I get back on track. I attended my first search marketing conference last week. I do not consider myself much of a conference-goer and I am not really much of an extrovert. Previously, I’d been to only two conferences—JavaOne in 2003, but...
February 06, 2008
Internet security is a big problem, and it isn’t just for the IT staff anymore. It affects us as SEOs. Don’t believe me? Consider the incident reported at the end of last year by security research firm Sunbelt Software. …criminals are now combining SEO tactics and booby-trapped Web pages, and doing it systematically. By posting...
January 15, 2008
Another new year has come and many of us are still analyzing the balance of successes and failures of the previous one. It is definitely a useful chore. I am happy to count this blog as one of my successes. It was humbling to see it included in SearchEngineLand’s blogroll and nominated for Best SEO...
December 11, 2007
Last May I decided to start this blog as the key driver for my personal branding strategy. The idea was that, in order to attract attention, I would share my most valuable ideas and insights. My geeky side loves to teach and share, but my business side tries to prevent me from releasing potentially sensitive...
December 06, 2007
Every company, big or small, faces unfavorable market conditions at some point in its trajectory. The common sense thing to do is to try to adapt—modify the business strategy to survive and continue thriving. Unfortunately some companies, especially big and successful ones like Google or Microsoft, are stubborn and prefer that the market adapt to...
November 30, 2007
One of the most frustrating aspects for novice pay-per-click (PPC) marketers is the so-called ad quality score—a method search engines use to measure the relevancy of an ad for a particular keyword. The ad quality score affects the minimum bid price, position and display eligibility. Poor ads cost a lot more and are less likely...
November 28, 2007
If you read my last post on advanced keyword research, you probably thought that there was no way you could look deeper into your search visitors’ desires. Well, think again. I want to share a clever technique I’ve been using for several months now to drastically improve the conversion rates of some of my projects....
November 20, 2007
Everybody in the search marketing industry has fallen head over heels for social media. Certainly it’s nice to see those traffic spikes in your website stats. Personally, I see social media as excellent for viral marketing, branding and long-term relationship building. But I don’t see that new visitors coming to a site from social media...
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Custom Python scripts are much more customizable than Excel spreadsheets. This is good news for SEOs — this can lead to optimization opportunities and low-hanging fruit. One way you can use Python to uncover these opportunities is by pairing it with natural language processing. This way, you can match how your audience searches with your...
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As we continue to improve the RankSense app for Cloudflare, we are always working to make the app more intuitive and easy to use. I'm pleased to share that we have made significant changes to our SEO rules interface in the settings tab of our app. It is now easier to publish multiple rules sheets and to see which changes have not yet been published to production.
READ POSTFor the following Ranksense Webinar, we were joined by Antoine Eripret, who works at Liligo as an SEO lead. Liligo.com is a travel search engine which instantly searches all available flight, bus and train prices on an exhaustive number of travel sites such as online travel agencies, major and low-cost airlines and tour-operators. In this...
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