Category Archives: Conversion Rate Optimization

Delayed Gratification: The key to untold riches down the line

October 01, 2008

You have probably heard about the two most important metrics for the success of a website: traffic and conversions. No one will dispute that the more traffic you receive, and the better that traffic converts, the more sales/profits you are going to make. Entire professions are dedicated to driving traffic to your website and to...

The SEO feasibility report: When SEO is a good idea and when it isn't

July 17, 2008

This is a guest post by Paul Burani from Clicksharp Marketing, a very sharp search marketer I met in NY In the search engine world, it’s easy to think in terms of black and white.  Some traffic you pay for, some you don’t.  There’s page one, and there’s everything else.  And of course we use...

The Slow Sale: Getting conversions from ads outside the search world

June 25, 2008

I’ve been spending a little bit of time lately out of the search marketing world and into the broader Internet marketing space. I signed up for every “guru’s” newsletter, accepted all the free offers and I even signed up for a few paid ones. There are a lot of scams out there, but there are...

A Little Personality Goes a Long Way

November 28, 2007

If you read my last post on advanced keyword research, you probably thought that there was no way you could look deeper into your search visitors’ desires. Well, think again. I want to share a clever technique I’ve been using for several months now to drastically improve the conversion rates of some of my projects....

An Open Invitation: Conversions don't start on the landing page

August 26, 2007

Some old friends found my blog and asked me a few novice questions personally. I realized that I have not talked much about traffic monetization strategies. There are excellent blogs out there that give solid advice on how to make money online. As has been my practice so far, I will not water what is...

Dynamic Keyword Insertion for Landing Pages

June 08, 2007

One critical aspect of highly successful search marketing campaigns is making sure searchers find what they are looking for. I posted this before. To accomplish this, we first need to grab the visitors’ attention, get them to click through our pages, and ensure that the pages’ content matches the search. Whether you are doing SEO...

Estimating visitor value

June 05, 2007

We love traffic.  We want as much traffic as possible.  It is really nice to see our traffic graphs jump really high.  With our PPC campaigns we pretty much obsess over our click-through rates.  We like to go after the keywords phrases that drive the most traffic.  Everybody is in love with Digg and Social...

Segment visitors by intention with Google Analytics

June 01, 2007

As I mentioned before, understanding what visitors want and giving it to them is the key to a successful website. That is the big picture. Now let me tell you how to actually measure this. My tool of choice for this is Google Analytics. With Google’s Adwords Conversion Tracking you can define goal pages and...

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Changes to the RankSense SEO rules interface

As we continue to improve the RankSense app for Cloudflare, we are always working to make the app more intuitive and easy to use. I'm pleased to share that we have made significant changes to our SEO rules interface in the settings tab of our app. It is now easier to publish multiple rules sheets and to see which changes have not yet been published to production.

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How to Find Content Gaps at Scale: Atrapalo vs Skyscanner

For the following Ranksense Webinar, we were joined by Antoine Eripret, who works at Liligo as an SEO lead. Liligo.com is a travel search engine which instantly searches all available flight, bus and train prices on an exhaustive number of travel sites such as online travel agencies, major and low-cost airlines and tour-operators. In this...

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How to Build a Simple HTTP Code Checker in Python with Streamlit

In this RankSense Webinar, we were joined by Charly Wargnier who is a member of the Streamlit Creators Program. Streamlit is a Python open-source library used to make data apps quickly. Charly takes us on his Python journey from starting out in digital marketing with image editing software like Photoshop all the way to working...

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