Category Archives: Paid Search

The SEO feasibility report: When SEO is a good idea and when it isn't

July 17, 2008

This is a guest post by Paul Burani from Clicksharp Marketing, a very sharp search marketer I met in NY In the search engine world, it’s easy to think in terms of black and white.  Some traffic you pay for, some you don’t.  There’s page one, and there’s everything else.  And of course we use...

Using pay-per-click guinea pigs: How to leverage PPC for more successful SEO campaigns

May 27, 2008

It happens to the best of us. You work on an SEO campaign with a few carefully chosen keywords for months. But when you finally get to the top of the search engine results…nothing. The traffic you expected doesn’t come in or, even worse, neither does the money. You start to wonder, “What went wrong?...

Pay to Play: Common sense tips to help you improve your Google Adwords Quality Score

November 30, 2007

One of the most frustrating aspects for novice pay-per-click (PPC) marketers is the so-called ad quality score—a method search engines use to measure the relevancy of an ad for a particular keyword. The ad quality score affects the minimum bid price, position and display eligibility. Poor ads cost a lot more and are less likely...

A Little Personality Goes a Long Way

November 28, 2007

If you read my last post on advanced keyword research, you probably thought that there was no way you could look deeper into your search visitors’ desires. Well, think again. I want to share a clever technique I’ve been using for several months now to drastically improve the conversion rates of some of my projects....

An Open Invitation: Conversions don't start on the landing page

August 26, 2007

Some old friends found my blog and asked me a few novice questions personally. I realized that I have not talked much about traffic monetization strategies. There are excellent blogs out there that give solid advice on how to make money online. As has been my practice so far, I will not water what is...

On gurus, Google, and gaining marketshare: Leveraging your position as number one

August 06, 2007

A lot of people read blogs, books, articles and other materials from so-called 'gurus' that made it big. Readers are hoping to do the same but I know that no one will match success by simply following a guru’s advice. I am not saying this because I think those gurus are necessarily dishonest or are...

What do Search Marketing and Going to the Doctor have in Common? Learn my Best Kept Secret: How to find profitable keywords

July 02, 2007

Picture this scenario: Laura Martin has a mild headache. She knows she suffers from migraines, so she goes to her pharmacist. The pharmacist calls her doctor to get approval for a new refill of Imitrex, a migraine treatment medicine. Paul Stevenson feels extremely tired. He is aware he suffers from type 1 diabetes. His body...

I'm not slacking, I'm working on a homerun post!

June 28, 2007

I am working on a killer post for next Monday where I am going to detail my best kept secret: a very simple technique to identify keywords with high demand and little or no competition. Do you want to have keywords like this? I've asked several A-list bloggers for their niche finding formula.  And guess...

Advanced Adwords bidding strategies

June 14, 2007

In Yesterday's Search Day article: Are Bid Management Tools Dead?, Eric Enge, writes some interesting facts and conclusions he brought from SMX. A solid strategy for your PPC campaigns will have the following elements: Use a bid management tool to manage the long tail of your campaign. Stay focused on your ad copy and your...

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Changes to the RankSense SEO rules interface

As we continue to improve the RankSense app for Cloudflare, we are always working to make the app more intuitive and easy to use. I'm pleased to share that we have made significant changes to our SEO rules interface in the settings tab of our app. It is now easier to publish multiple rules sheets and to see which changes have not yet been published to production.

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How to Find Content Gaps at Scale: Atrapalo vs Skyscanner

For the following Ranksense Webinar, we were joined by Antoine Eripret, who works at Liligo as an SEO lead. Liligo.com is a travel search engine which instantly searches all available flight, bus and train prices on an exhaustive number of travel sites such as online travel agencies, major and low-cost airlines and tour-operators. In this...

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How to Build a Simple HTTP Code Checker in Python with Streamlit

In this RankSense Webinar, we were joined by Charly Wargnier who is a member of the Streamlit Creators Program. Streamlit is a Python open-source library used to make data apps quickly. Charly takes us on his Python journey from starting out in digital marketing with image editing software like Photoshop all the way to working...

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seoClarity acquires RankSense

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