Tag Archives: keyword research

Using pay-per-click guinea pigs: How to leverage PPC for more successful SEO campaigns

May 27, 2008

It happens to the best of us. You work on an SEO campaign with a few carefully chosen keywords for months. But when you finally get to the top of the search engine results…nothing. The traffic you expected doesn’t come in or, even worse, neither does the money. You start to wonder, “What went wrong?...

Link Mass: How to determine how much effort it takes to rank for any particular keyword phrase

March 12, 2008

Based on the emails and response I received for my contribution to the “Link Building Secrets” project, I know that I am not the only one that loves to use metrics to measure how close I am to my goals. Thanks to everyone for your emails and encouraging comments. In this post I want to...

A Radically New Concept in Keyword Research

March 12, 2008

SEO expert and blogger Donna Fontenot recently honored me with a positive review of my recently launched software, RankSense. I must admit that I was not born a salesman and I detest hype and hyperbole, so it feels great when my peers see the value in what I am trying to bring to the market....

A Little Personality Goes a Long Way

November 28, 2007

If you read my last post on advanced keyword research, you probably thought that there was no way you could look deeper into your search visitors’ desires. Well, think again. I want to share a clever technique I’ve been using for several months now to drastically improve the conversion rates of some of my projects....

Advanced Keyword Research — The power of understanding your visitors

October 08, 2007

As search marketers, I think sometimes we underestimate the power of understanding our visitors. One way we can do this most effectively is through keyword research. Essential keyword research not only helps determine the success or failure of your whole search marketing campaign, but it can also provide a way of understanding your visitors and...

What do Search Marketing and Going to the Doctor have in Common? Learn my Best Kept Secret: How to find profitable keywords

July 02, 2007

Picture this scenario: Laura Martin has a mild headache. She knows she suffers from migraines, so she goes to her pharmacist. The pharmacist calls her doctor to get approval for a new refill of Imitrex, a migraine treatment medicine. Paul Stevenson feels extremely tired. He is aware he suffers from type 1 diabetes. His body...

I'm not slacking, I'm working on a homerun post!

June 28, 2007

I am working on a killer post for next Monday where I am going to detail my best kept secret: a very simple technique to identify keywords with high demand and little or no competition. Do you want to have keywords like this? I've asked several A-list bloggers for their niche finding formula.  And guess...

Estimating visitor value

June 05, 2007

We love traffic.  We want as much traffic as possible.  It is really nice to see our traffic graphs jump really high.  With our PPC campaigns we pretty much obsess over our click-through rates.  We like to go after the keywords phrases that drive the most traffic.  Everybody is in love with Digg and Social...

Determining searcher intent automatically

June 05, 2007

Here is an example of how useful it is to learn SEO from research papers. If you’ve read some of my previous posts, you will know that I am a big fan of finding out what exactly search visitors want. I posted about classifying both visitors and landing pages, so that search visitors looking for...

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Changes to the RankSense SEO rules interface

As we continue to improve the RankSense app for Cloudflare, we are always working to make the app more intuitive and easy to use. I'm pleased to share that we have made significant changes to our SEO rules interface in the settings tab of our app. It is now easier to publish multiple rules sheets and to see which changes have not yet been published to production.

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How to Find Content Gaps at Scale: Atrapalo vs Skyscanner

For the following Ranksense Webinar, we were joined by Antoine Eripret, who works at Liligo as an SEO lead. Liligo.com is a travel search engine which instantly searches all available flight, bus and train prices on an exhaustive number of travel sites such as online travel agencies, major and low-cost airlines and tour-operators. In this...

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How to Build a Simple HTTP Code Checker in Python with Streamlit

In this RankSense Webinar, we were joined by Charly Wargnier who is a member of the Streamlit Creators Program. Streamlit is a Python open-source library used to make data apps quickly. Charly takes us on his Python journey from starting out in digital marketing with image editing software like Photoshop all the way to working...

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Exciting News!
seoClarity acquires RankSense

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