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August 14, 2020
My name is Jason Levin and I am a Marketing Consultant for RankSense. I help our users achieve their goals with our technology and educational resources. I am a big fan of books, and enjoy sharing my findings with others. Last month, I covered From Impossible to Inevitable by Aaron Ross. In this article, I’ll...
June 05, 2020
Hamlet sits down with Barry Schwartz, a contributing editor for Search Engine Land and owner of the Rusty Brick, a web-based consulting firm, at the TechSEO Boost Conference in Boston, M.A. to explore how technologies like spreadsheets and Python can be useful to automate and scale tedious and repetitive SEO tasks. Watch the full interview:...
October 29, 2007
Last week the blogosphere was abuzz when Google decided to ‘update’ the PageRank numbers they display on the toolbar. It seems Google has made real on its threat to demote sites engaged in buying and selling links for search rankings. The problem is that they caught some innocent ones in the crossfire. A couple of...
October 01, 2007
When John Chow’s rankings dropped a few months ago, a lot of SEOs believed, and continue to believe, that Google banned him for selling links and wanted to set an example. It seems that many ignored his review for a link back campaign, which was clearly designed to game Google. It was also the main...
September 26, 2007
In my post about SEO automation, SEO expert Halfdeck expressed concern about the possibility of customers preferring a sophisticated SEO tool over a highly-trained SEO professional. I am sure many of my peers had the same thought running through their heads when they saw my post on Sphinn. The post even made it to the...
September 18, 2007
… partially Loren Baker has asked a thought-provoking question: “Can SEO be automated?” Coincidentally he asks the question just a day after we released a product at TechCrunch40 with just such a goal. It seems that the folks at Commerce360 are working to build a product similar to our RankSense. There is a fundamental difference...
September 10, 2007
Everybody writing about SEO will tell you that it is not a good idea to optimize your site for the most popular keywords in your niche. What are your chances of success if you tried to rank for “internet marketing, where there are about half a million websites ranking for that term and most likely...
August 23, 2007
This is the final post in the long tail vs fat head optimization strategies series. The focus of this post is to expand on the optimization strategy for highly competitive keywords. We are going to leverage our insights from the link analysis explained in Part 2 to build better and smarter links. The purpose of...
August 22, 2007
In my previous post, I explored how to assess the competitive level of your keywords and I shared my strategy for optimizing non-competitive keywords. As promised, here is my strategy for optimizing highly competitive ones. As this is a rather dense topic I will split it in two. This post will explain how to use...
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Custom Python scripts are much more customizable than Excel spreadsheets. This is good news for SEOs — this can lead to optimization opportunities and low-hanging fruit. One way you can use Python to uncover these opportunities is by pairing it with natural language processing. This way, you can match how your audience searches with your...
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As we continue to improve the RankSense app for Cloudflare, we are always working to make the app more intuitive and easy to use. I'm pleased to share that we have made significant changes to our SEO rules interface in the settings tab of our app. It is now easier to publish multiple rules sheets and to see which changes have not yet been published to production.
READ POSTFor the following Ranksense Webinar, we were joined by Antoine Eripret, who works at Liligo as an SEO lead. Liligo.com is a travel search engine which instantly searches all available flight, bus and train prices on an exhaustive number of travel sites such as online travel agencies, major and low-cost airlines and tour-operators. In this...
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