Tag Archives: seo

How to Think Like an SEO Expert

March 06, 2008

If you want to become an expert you need to start thinking like one. People perceive you as an authority in your field not because you claim you are, but by listening to what you say or reading what you write. From my personal experience, the key seems to be the originality, usefulness and depth...

My SMX West Experience and Pitching the Business Value of SEO

March 05, 2008

I haven’t been blogging as often as usual lately and it’s about time I get back on track. I attended my first search marketing conference last week. I do not consider myself much of a conference-goer and I am not really much of an extrovert. Previously, I’d been to only two conferences—JavaOne in 2003, but...

The Unsuspecting Recruit: Why every SEO MUST learn Internet security

February 06, 2008

Internet security is a big problem, and it isn’t just for the IT staff anymore. It affects us as SEOs. Don’t believe me? Consider the incident reported at the end of last year by security research firm Sunbelt Software. …criminals are now combining SEO tactics and booby-trapped Web pages, and doing it systematically. By posting...

Writing for People (and Search Engines): How to improve click-through rates for organic listings

January 15, 2008

Another new year has come and many of us are still analyzing the balance of successes and failures of the previous one. It is definitely a useful chore. I am happy to count this blog as one of my successes. It was humbling to see it included in SearchEngineLand’s blogroll and nominated for Best SEO...

A Little Personality Goes a Long Way

November 28, 2007

If you read my last post on advanced keyword research, you probably thought that there was no way you could look deeper into your search visitors’ desires. Well, think again. I want to share a clever technique I’ve been using for several months now to drastically improve the conversion rates of some of my projects....

Game Plan: What marketers can learn from strategy games

November 13, 2007

I was recently interviewed by the nice guys at Distilled— if you are a regular reader of this blog and you haven’t read it yet, Tom asked some really interesting questions — and one of the things I briefly mentioned was that one of my hobbies is playing chess. I’ve been playing the game for...

PageRank: Caught in the paid-link crossfire

October 29, 2007

Last week the blogosphere was abuzz when Google decided to ‘update’ the PageRank numbers they display on the toolbar. It seems Google has made real on its threat to demote sites engaged in buying and selling links for search rankings. The problem is that they caught some innocent ones in the crossfire. A couple of...

A Google Allegory

October 01, 2007

When John Chow’s rankings dropped a few months ago, a lot of SEOs believed, and continue to believe, that Google banned him for selling links and wanted to set an example. It seems that many ignored his review for a link back campaign, which was clearly designed to game Google. It was also the main...

A detailed look at what can (and can’t) be automated in SEO

September 26, 2007

In my post about SEO automation, SEO expert Halfdeck expressed concern about the possibility of customers preferring a sophisticated SEO tool over a highly-trained SEO professional. I am sure many of my peers had the same thought running through their heads when they saw my post on Sphinn. The post even made it to the...

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Getting Started with NLP and Python for SEO [Webinar]

Custom Python scripts are much more customizable than Excel spreadsheets.  This is good news for SEOs — this can lead to optimization opportunities and low-hanging fruit.  One way you can use Python to uncover these opportunities is by pairing it with natural language processing. This way, you can match how your audience searches with your...

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Making it easier to implement SEO changes on your website

Changes to the RankSense SEO rules interface

As we continue to improve the RankSense app for Cloudflare, we are always working to make the app more intuitive and easy to use. I'm pleased to share that we have made significant changes to our SEO rules interface in the settings tab of our app. It is now easier to publish multiple rules sheets and to see which changes have not yet been published to production.

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How to Find Content Gaps at Scale: Atrapalo vs Skyscanner

For the following Ranksense Webinar, we were joined by Antoine Eripret, who works at Liligo as an SEO lead. Liligo.com is a travel search engine which instantly searches all available flight, bus and train prices on an exhaustive number of travel sites such as online travel agencies, major and low-cost airlines and tour-operators. In this...

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Exciting News!
seoClarity acquires RankSense

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