Posts by Barbara Coelho

How to Build your Personal Brand and Start a Movement with Hamlet Batista

August 28, 2020

Hamlet Batista sits down with Jeff Coyle, Co-founder and Chief Product Officer of MarketMuse, to discuss how to build a personal brand with the help of content and community engagement. What follows is a partial transcript of their discussion.   Key takeaways: The role content plays in building a following Keys to building an engaged...

Our Uphill Journey to Product Market Fit & Tips to Get There

July 30, 2020

The following blog post includes an interview with Hamlet Batista and Cloudflare’s Zach Bloom. What the full interview on CloudflareTV here. Bloom: I would love to hear about the story of RankSense and what problem it solves. Batista: Ranksense is an agile SEO platform. It’s about doing things iteratively, having a fast feedback loop, and...

Working Remotely: The Pros, the Cons, and How to Succeed

July 16, 2020

In this interview with Aleyda Solis, Hamlet goes into the ins and outs of working remotely, why he chose this for RankSense, and why it works so well. Watch the full interview on Remoters.  RankSense is a fully remote business consisting of employees from all across the globe, including India, Europe, and the United States to...

Power Up Your Marketing Workflows with Python & JavaScript

July 10, 2020

What SERP features does my competitor have that I don’t? There are various tools we can use to analyze this, such as SEMrush reports to view each feature at a time, but what if we have to repeat this process every month, or say for multiple competitors?  We’ll learn how to leverage the SEMrush API...

Scaling Keyword Research to Find Content Gaps

July 03, 2020

A recent report published by Moz’s Peter Meyers asked the telling question, “How Low Can #1 Go?”  Organic blue links have continued to be pushed further and further down the SERP. In the article above, a search for “lollipops” displayed the following result.  Looks like bad news for SEOs.  But let’s look at the glass...

Doing More with Less: Automated, High-Quality Content Generation

June 25, 2020

How many times have you been writing in a Google Doc or in Gmail and Google automatically completes your sentence? These surprisingly accurate suggestions are already leveraging AI and automation into your SEO work without you even realizing it. This advanced capability is freely available and accessible. For example, Write with Transformer is a tool that...

Query Classification on Steroids with BERT

June 12, 2020

The buyer’s journey—the transition of a potential buyer throughout different stages, was previously known to follow a linear path, each step occurring before the next. This is no longer the case. Research conducted by Google showed that with all the different devices and the various ways people interact with brands and websites, each consumer develops...

Hamlet Batista on Scaling and Automating SEO with Code

June 05, 2020

Hamlet sits down with Barry Schwartz, a contributing editor for Search Engine Land and owner of the Rusty Brick, a web-based consulting firm, at the TechSEO Boost Conference in Boston, M.A. to explore how technologies like spreadsheets and Python can be useful to automate and scale tedious and repetitive SEO tasks. Watch the full interview:...

Python for SEOs

May 21, 2020

Programming can be thought of as a communication vehicle among ourselves, developers, and computers to solve difficult problems, but oftentimes we outsource our coding needs.  Why would we want to code if we can hire someone to do it for us? In reality, coding is not just an extra skill to have under your belt;...

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Book Summary: Sales Engagement by Medina, Altschuler, and Kosoglow

Book Summary: Sales Engagement by Medina, Altschuler, and Kosoglow

My name is Jason Levin and I am a Marketing Consultant for RankSense. I help our users achieve their goals with our technology and educational resources.  I am a big fan of business books, and enjoy sharing my findings with others.  Last month, I covered The Sales Acceleration Formula by Mark Roberge. In this article,...

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Tutorial: Implementing “View All” Canonical Tags to Fix Pagination Issues

Whether it’s used on an e-commerce site or a forum, pagination is the process of dividing category pages into several smaller sets in order to display information in a more organized manner. While pagination is a great and efficient technique, SEO issues can often arise within Content Management Systems (CMS), specifically with canonicalizing these paginated...

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Tutorial: How to Use Unavailable_After Tags to Increase SEO Crawling Efficiency

Table of Contents Introduction to Unavailable_After Practical Uses Implementing “Unavailable_After” Using the RankSense SEO Tool Using the RankSense SEO tool to verify your changes Introduction to Unavailable_After Put simply, unavailable_after tags send a signal to search engines letting them know that the contents of a page should not be crawled after a certain date. Unlike...

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