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June 17, 2019
Every company website is different, so SEO best practices must be evaluated on a case-by-case basis. Usually, clients come to us when there are clear SEO issues with an existing site that need to be addressed with our data-driven expertise. However, we recommend clients to seek out expert SEO advice before they even launch their...
January 18, 2019
Similar to site migrations, site mergers and rebrandings are usually problematic for businesses. Whether it’s a large corporation or a burgeoning startup, changing urls without comprehensive redirects and missing migration steps can result in a dramatic drop-off in site traffic. That being said, the risks associated with traffic loss and the time it takes to...
January 31, 2017
I recently read Aleyda’s excellent post about using Chrome Developer Tools for SEO, and as I’m also a big fan of DevTools, I am going to share my own use cases. Misplaced SEO tags If you are reviewing correct SEO tag implementations by only using View Source, or running an SEO spider, you might be...
January 30, 2012
I recently worked on an enterprise-level client’s non-SEO related project where the goal was to confirm or deny that their new product: 1) Was not doing anything that could be considered black hat. 2) Was providing any SEO benefit for their clients. The problems you face with projects like this is that Google doesn’t provide...
March 06, 2008
If you want to become an expert you need to start thinking like one. People perceive you as an authority in your field not because you claim you are, but by listening to what you say or reading what you write. From my personal experience, the key seems to be the originality, usefulness and depth...
October 29, 2007
Last week the blogosphere was abuzz when Google decided to ‘update’ the PageRank numbers they display on the toolbar. It seems Google has made real on its threat to demote sites engaged in buying and selling links for search rankings. The problem is that they caught some innocent ones in the crossfire. A couple of...
October 11, 2007
CGI proxy hijacking appears to be getting worse. I am pretty sure that Google is well aware of it by now, but it seems they have other things higher on their priority list. If you are not familiar with the problem, take a look at these for some background information: Dan Thies take and proposed...
June 22, 2007
For this installment of my Google's inner workings series, I decided to revisit my previous explanation. However, this time I am including some nice illustrations so that both technical and non-technical readers can benefit from the information. At the end of the post, I will provide some practical tips to help you improve your site...
June 21, 2007
I forgot to start my Google inner workings series with WIIFM. My plan is to write one post each week. Not matter how well I try to explain it, it is a complex subject. I should have started the first post explaining why you would want to learn that. There are a lot of easier...
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Custom Python scripts are much more customizable than Excel spreadsheets. This is good news for SEOs — this can lead to optimization opportunities and low-hanging fruit. One way you can use Python to uncover these opportunities is by pairing it with natural language processing. This way, you can match how your audience searches with your...
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As we continue to improve the RankSense app for Cloudflare, we are always working to make the app more intuitive and easy to use. I'm pleased to share that we have made significant changes to our SEO rules interface in the settings tab of our app. It is now easier to publish multiple rules sheets and to see which changes have not yet been published to production.
READ POSTFor the following Ranksense Webinar, we were joined by Antoine Eripret, who works at Liligo as an SEO lead. Liligo.com is a travel search engine which instantly searches all available flight, bus and train prices on an exhaustive number of travel sites such as online travel agencies, major and low-cost airlines and tour-operators. In this...
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